Marketing Coordinator

3 weeks ago

Elmira, Canada Essential HR Full time

**Who We Are**
At Graf-Martin Communications, we develop and implement marketing solutions for organizations that do good. Graf-Martin has proven to be a trusted brand, marketing, publicity and communications partner for organizations championing hope, justice and generosity both in their community and worldwide. We are mission-driven and focused because we care deeply about what we do.

We are seeking a dynamic Marketing Coordinator to join our team. The Marketing Coordinator will serve a critical role in supporting the execution of marketing initiatives, coordinating marketing and public relations campaigns, and assisting with project and event coordination. The role offers an exciting opportunity to support the success of our clients and the agency within a collaborative, fast-paced and supportive environment.

**Key Accountabilities
**Marketing Support**

Primary responsibilities for the Marketing Coordinator position include, but are not limited to, the following:

- Support the development and implementation of marketing strategies, plans, materials, and campaigns for clients.
- Simplify complex data into user-friendly formats such as graphs, charts, and other visual aids for clients' understanding.
- Manage and maintain marketing dashboards, including campaign performance metrics.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Work with Marketing Manager and Publicity Team on the development of client event strategies, and the implementation of event plans.
- Identify GMC event opportunities and develop and implement event participation strategies.
- Develop client presentations and training materials for Marketing Plan Workshops, Brand Workshops and Intensives, and partner workshops.

**Project Management**
- Support client experience and identify areas for smoother coordination and project management within the GMC team.
- Attend key client meetings, track meeting notes, and identify action items for participating team members.
- Set up and maintain tracking systems for marketing campaigns and other client and Agency projects, such as KPI dashboards.
- Understand GM Customer Journey and Experience and implement client touchpoints within the Nutshell CRM.

**Data Management**
- Ensure maintenance of GMC’s CRM, data entry, and growth of the GMC databases.
- Work with the Marketing Manager and Publicity team to identify new list-building opportunities, analyze impact, and maintain CASL compliance.

**Required Qualifications**
- 3-5 years of experience in a marketing or communications role.
- Experience with digital marketing, social media and video content.
- Previous experience in a marketing role is required.
- Prior work or volunteer experience with complex organizations and/or non-profit or charitable organizations.
- Bachelor's degree or college diploma in Marketing, Communications, or related field.

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