Outreach Coordinator, Equity Deserving Groups

2 weeks ago


Hamilton, Canada McMaster University Full time

**Schedule**
8:30am to 4:30pm, Monday to Friday

**Education Level**
Bachelor's Degree in a related field of study

**Career Level**
Requires 3 years of relevant experience

**Unit/Project Description**:
The Student Success Centre (SSC), Student Affairs serves an integral, central role in the development and provision of innovative programs and services to students in the areas of First-Year Experience (including outreach, access, transition, and orientation, financial education and support, and the Archway Program, the full-year First-Year Mentorship Program); Academic & Writing Skills Development; Career Counselling, Employment, Entrepreneurship, and Experiential Learning; International Student Services (ISS) and Global Experience; Spiritual Care and Learning; Leadership Development; and Student Community Relations.

The Student Success Centre works in strong collaboration with Student Affairs, Faculty, and University partners, and with external community partners through the Office of Community Engagement (OCE). The vision for the SSC is for all students and alumni to thrive and realize their academic, professional and personal aspirations.

The McMaster University 2021-2024 Institutional Priorities and Strategic Framework, as set forth by University President David Farrar, highlights the key priority of advancing and supporting innovation in teaching and learning. The Student Success Centre, within Student Affairs, undertakes a lead role in the development of a holistic student experience, beginning in the first year and extending beyond the classroom, which fundamentally supports the transformative learning of students. This personalized, engaging, and holistic student experience is intended to promote personal growth, support health, self-efficacy, and well-being, and enhance a sense of belonging, inclusive community, and connectedness of all students within the McMaster University community.
- **The Student Experience Office (SEO)** within the Student Success Centre is the central unit primarily responsible for ensuring new students make a successful transition to university life by preparing students to achieve their academic, professional, and personal aspirations. The SEO offers transitional support programming, including academic and career skills development, financial education, leadership development, student community relations, and a comprehensive full-year, First-Year Mentorship Program through Archway.
- The Student Success Centre’s new **Writing and Academic Skills Hub** is an intentionally designed, flexible learning space located in Mills Memorial Library. The Writing and Academic Skills Hub serves undergraduate and graduate students through one-on-one appointments, workshops, course-specific tutoring, and events to support students in developing communication, critical thinking and personal management skills while normalizing resource-seeking behaviour.

**Job Summary**:
Responsible for attracting equity deserving groups applicants to the University through a variety of centralized recruitment efforts, programs, and initiatives. Delivers information to students at events and through digital media platforms as a means to promote the various faculties and specific programs. Develops strategies and policies that serve to improve the effectiveness and efficiency of the University’s strategic recruitment and admissions initiatives.

**Purpose and Key Functions**:

- Develop creative methods for raising the profile of the University's graduate and undergraduate programs in equity deserving communities.
- Conduct an annual needs assessment and write a business plan, which includes the development of recruitment, admission and strategic plans and objectives.
- Research and conduct analysis of best practices domestically and internationally targeted at equity deserving groups students.
- Advise the University on strategies to make it more attractive to potential equity deserving groups students.
- Develop and deliver presentations to potential applicants, families and guidance counsellors.
- Visit equity deserving communities across the province, and occasionally other provinces, to recruit students. Provides program information to graduate and undergraduate applicants.
- Consolidate and analyze recruitment and admissions practices of competing schools.
- Plan and coordinate a variety of events and activities such as campus tours, recruitment fairs, workshops, and high school visits.
- stablish strategic links with appropriate stakeholders as it relates to the University’s recruitment and admissions strategy and student needs.
- Conduct surveys of newly admitted students and analyze data to evaluate the effectiveness of various activities and processes associated with the transition to campus.
- Create statistical reports and profiles of new students that assists in the development of recommendations for policy changes that are submitted to senior management for review.
- Develop a market


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