![Paramount Digital Agency](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Manager
2 days ago
**Responsibilities**:
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinate our digital team, offering quality leadership
- Ensure that our content is search-engine friendly and optimized to increase our company’s profitability
- Monitor our digital campaigns so that they are running smoothly
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Analyze end-to-end customer experience across multiple channels and customer touch points
- Identify conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate and integrate emerging technologies
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
**Requirements**:
- BS/MS degree in marketing or a related field
- 3-5 year of experience in digital marketing management
- Skilled in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
The company offers room for growth and rewards hard work. Paramount Digital Agency strongly values honesty, integrity and ownership.
**Salary**: $23.00-$25.00 per hour
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Toronto, ON M5J 2S1: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's Degree (required)
**Experience**:
- Digital marketing: 3 years (preferred)
Work Location: In person
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