[webtoon] Director, B2B Marketing

2 months ago

Toronto, Canada WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) Full time

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.

We’re seeking a highly motivated Director of B2B Marketing to work closely with the Wattpad & WEBTOON Brand Partnerships team in adapting strategic marketing efforts to attract new and existing advertising clients, from agency level to brand direct. The Director of B2B Marketing would be responsible for raising and promoting the Wattpad & WEBTOON Brand Partnerships brand across various channels while supporting sellers in their outreach at multiple stages of the funnel. We’re looking for a strategic marketing professional who is a creative storyteller with an analytical mindset who knows how to measure impact and deliver strong results

**What you will be doing**:

- Oversee the B2B marketing strategy for Wattpad & WEBTOON Brand Partnerships, translating business needs into insightful and effective go-to-market plans.
- Oversee the hiring and management of freelancers, agencies, and other external partners to support marketing initiatives.
- Lead the creation of engaging best-in-class content including blogs, videos, and white papers, by working with our internal creative team and external agencies and freelancers.
- Demonstrate a deep understanding of internal and external market positioning and our target audiences to make event decisions
- Lead B2B research efforts by developing research objectives and methodology, analyzing results, and oversee the creation of compelling content based on insights.
- Strategize on sales enablement collateral including case studies, one-pagers, and pitch decks for target accounts.
- Develop metric-based monthly scorecards with actionable insights that measure the impact of marketing efforts.
- Drive demand and lead generation activities to support revenue growth and performance metrics
- Lead a growing B2B team by providing leadership, guidance, and mentorship to direct reports, fostering a culture of creativity, collaboration, and continuous improvement.
- Collaborate with global and regional partner marketing stakeholders and leadership to set goals, develop priority event list, execute event plans and evaluate performance to drive improvement over time
- Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines
- Manage the budget for all B2B marketing initiatives.

**What we’re looking for**:

- A passionate and creative leader who can effectively manage and collaborate with direct reports to strategize and execute on projects
- Seven or more years of marketing experience in a fast-moving company, ideally in tech or entertainment or in a B2B role, with a proven ability to drive business results.
- Exceptional analytical skills with a proven track record of delivering results, excellent data fluency.
- Strong content marketing skills with the ability to manage content creation from conceptualization to editing, publishing, optimizing for SEO, and promoting.
- Experience within the full lifecycle of B2B event planning (planning, executing and promotion and post event reporting) across owned and industry wide events
- Experience launching thought leadership pieces and executing events that generate high quality leads and press.
- A problem solver
- Demonstrates a deep understanding of the Wattpad and WEBTOON platforms to be able to formulate marketing plans and sales enablement materials that work across both platforms.
- Demonstrated ability to develop marketing strategies and understand the big picture complemented with the skills to execute and pay attention to details.
- Experience in hiring, managing, mentoring, and coaching multinational team members and agencies
- Strong presentation and storytelling skills that enable you to create engaging presentations and collateral.
- Willingness to jump in, roll up their sleeves and support in execution

**Bonus/Additional assets**:

- Experience marketing towards agencies
- Familiar with HubSpot, Google AdWords, LinkedIn Advertising
- Experience working in the advertising ecosystem
- Please note, the salary above is listed in USD._

With approximately 170 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned companies include WEBTOON, Wattpad-the world’s leading webnovel platform-Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled

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