Director of B2B Marketing Strategist

4 weeks ago


Old Toronto, Canada WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands) Full time
Unlock Business Potential with WEBTOON Entertainment Inc.

At WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands), we're looking for a seasoned marketing expert to spearhead our B2B marketing efforts. As the Director of B2B Marketing Strategist, you'll be responsible for driving strategic growth and expanding our brand presence in the market.

Key Responsibilities:
  • Develop and execute comprehensive B2B marketing strategies to elevate brand awareness and drive revenue growth.
  • Lead cross-functional teams to design and implement effective go-to-market plans that meet business objectives.
  • Collaborate with stakeholders to analyze market trends and develop actionable insights to inform marketing decisions.
  • Promote thought leadership pieces and events to generate high-quality leads and press coverage.
Requirements:
  • Seven or more years of experience in B2B marketing, preferably in tech or entertainment industries.
  • Exceptional analytical skills with a proven track record of delivering results-driven marketing campaigns.
  • Strong content marketing skills with expertise in managing content creation from conceptualization to editing, publishing, and optimizing for SEO.
  • Ability to manage budgets effectively and drive ROI-focused marketing initiatives.
Estimated Salary: $120,000 - $180,000 per annum

We offer a competitive salary range based on industry standards, taking into account your level of experience, qualifications, and performance. We believe in rewarding our team members fairly and consistently.

As a key member of our team, you'll have access to opportunities for professional growth, training, and development. You'll work alongside talented individuals who share your passion for marketing and innovation.



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