Marketing Specialist

1 week ago

Richmond, Canada WhiteWater West- Full time

WhiteWater’s Marketing team is hiring for a **Marketing Specialist **to join us at our Richmond head office in Canada

**Position**: Marketing Specialist

**Reports to**:Chief Marketing Officer

**Location**: Richmond, Canada

**Essential Responsibilities**:
**_ Brand Development and Management_**
- Lead market awareness by promoting the brand across multiple medians, Social, PR and advertising (print & digital)
- Ensure the brand positioning is consistent and engaging across the customer journey from the website to proposals
- Proposition testing and Competitive analysis
- Drive engagement with the brand growing social flowers and engagement
- Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
- build, manage and retire assets for all stages along the customer journey
- Develop a digital lead generation strategy
- Develop the lead generation processes and lead nurture execution through Salesforce
- Support customer success, facilitating communications and sharing success stories and usage tips / resources

**_ Content Development_**
- Interface with key stakeholders to ensure content captures readers' interest and is accurate while promoting the brand message.
- Ensure integrity of website content is updated as necessary.
- Create and submit award entries
- Internal communications

**_Product Marketing_**
- Support the development of all product marketing materials
- Liaison with product manager as we develop product marketing plans (e.g. product maps & life stage management for appropriate marketing promotion)

**Qualifications and Experience**:

- Bachelor’s degree in Communications, Journalism, English, Marketing, or related field
- 5 years marketing experience, including strategy, and digital marketing, 2 years of SaaS related marketing experience
- Excellent verbal and written communications skills and strong attention to details
- Ability to use social media platforms and customer engagement technologies
- An eye for visual design and experience using InDesign/Figma.
- Experience with lead nurturing, drip marketing and marketing automation technology
- Passionate about delivering a superior customer experience
- Highly organized, with the ability to independently manage schedules and meet deadlines
- Ability to develop and maintain effective internal and external working relationships with all levels in the organization
- Customer focus - Seeks and meets customer needs; maintains trusted relationships
- Excellent time management, organization and priority defining skills
- Ability to work independently and as a team, self-starter and energetic
- Hands-on, role-up your sleeves, do whatever it takes to get the job done attitude
- Able to meet tight deadlines in a fast paced, fun and professional environment
- Flexible individual with the ability to multi-task and prioritize a changing workload
- Able to take feedback and incorporate it into personal work
- Pro-active and a keen learner and curious with the desire to understand
- Must be legally eligible to work in Canada

Benefits: Dental care, Disability insurance, Extended health care, Life insurance, Vision care, RRSP match, Paid time off, Employee assistance program, On-site parking

WhiteWater is proud to be an equal opportunity employer. We celebrate the diversity of all employees and applicants and are strongly committed to creating an inclusive environment.

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