Marketing Specialist

4 days ago

Vaughan, Canada Reesink Canada Full time

YOU matter to the US If you are looking to join a company of motivated people who make a difference, you've found us If your skills align with our position description below, we are looking forward to hearing from you

This position is a full-time opportunity.

Requirement: Must be eligible to work in Canada

This is an onsite position

About Reesink Canada:
Reesink Canada Holdings is a subsidiary of Royal Reesink, a Dutch company that started in 1786 as a blacksmith and has evolved into one of the largest equipment suppliers internationally. Canada is one of the main markets for Royal Reesink. We believe that both the agricultural and construction equipment market have big potential in Canada. That is why Reesink Canada Holdings was founded as a dedicated entity for all Canadian activities. This matches Royal Reesink’s growth strategy, which is based in part on growth with existing brands in new markets. Royal Reesink has been representing CLAAS for over 65 years in the Netherlands and also represents CLAAS, HORSCH and MACDON in Kazakhstan. Significant similarities exist between Western Canadian agriculture and agriculture in Kazakhstan; therefore, synergies can be realized.

Job Summary:
The Marketing Specialist will be responsible for developing, implementing, and analyzing marketing strategies across Reesink Canada and our five Operating companies. In this work, you will effectively promote each company’s services, brand/product lineup, campaigns, events, and more. You will ensure websites are updated, user-friendly, and accurately reflect sales information. The role will involve a mix of creative, analytical, and organizational tasks to ensure our marketing portfolio is successful and aligned with business goals.

Key Responsibilities:

- Campaign Development:
- Collaborate with our key brand leaders, such as Kubota and Claas, to align campaigns with brand guidelines and objectives.
- Market Research:

- Analyze market trends, customer behaviour, and competitor activities.- Identify target audiences and tailor messaging to their preferences.- Implement strategic ways to reach customers effectively while increasing engagement.
- Content Creation:

- Develop compelling content for social media, websites, blogs, and marketing materials.- Work with online platforms such as Adobe, Canva, etc. to bring fresh and unique designs to our social media outlets.- Push engagement across our platforms, increasing follower counts and overall page interactions.
- Digital Marketing:
- Optimize websites for SEO and monitor performance metrics using analytics tools.
- Event Coordination:

- Plan and promote events such as product launches, trade shows, or company-wide meetings.- Oversee logistics and ensure successful execution.
- Performance Analysis:

- Track and measure the effectiveness of campaigns using tools like Google Analytics.- Prepare reports for the team and provide recommendations for improvement for social media platforms and websites.
- Collaboration:

- Coordinate with sales teams, managerial teams, and external brands to ensure consistency in messaging and branding.- Manage marketing budgets and timelines with care and attention to detail.

Skills and Qualifications:

- Education: A bachelor’s degree in marketing, communications, and graphic design is preferred. Business or any related fields will be considered.
- Experience: 3+ years of experience in a marketing/branding role.

We are dedicated to offering opportunities to highly skilled and motivated individuals. Exceptional academic achievements and relevant coursework may be considered in lieu of professional experience, provided they align with the job requirements.
- Skills:

- Strong writing and communication abilities.- Proficiency in marketing tools (e.g., Loomly, Google Analytics, Adobe Creative Suite, Canva).- Knowledge of SEO, SEM, and social media platforms.- Analytical mindset and attention to detail.- Project management and multitasking capabilities.

We embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their authentic selves to work. We are committed to supporting our diverse talent, clients and communities. We do not discriminate against applicants of any status or condition protected by federal, provincial/territorial or local law.

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