Marketing Coordinator

3 weeks ago

Kitchener, Canada D2L Full time

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**What would my main duties be?**

Key Projects/Global Event Coordinator priorities for the co-op are expected to include, but not limited to:
**1. Global **Event **Support, **Coordination**, **Task** M**anagement**
- Support and assist team with event and project coordination, administrative, and logistic duties for key events in FY25 calendar (sponsored & proprietary), data management, reporting, and enablement.
- Coordination and follow-up of cross-functional (internal and external) project tasks and actions

**2. Event** Communications **and Calendar **Coordination**
- Aid cross-functional event communications and global event calendar upkeep and cross-functional alignment
- Maintain event schedule and event communications schedule and event performance tracking
- Coordinate updates/changes and related communications with cross-functional communications leads
- Help to provide awareness and alignment of events and related activities with other internal/external stakeholders

**3. Event Data Management and ROI Reporting**
- Post-event survey review and reporting
- Reporting and tracking of key event KPIs, management and upkeep of event reporting data/dashboards
- Lead scan list scrubbing and reconciliation and coordination of uploads with appropriate teams
- Coordination and follow-up on learnings, highlights, post-event content, reconciliations, etc.
- Coordination and tracking support for key event invoices, contracts, and spend information

**4. Vendor**, **Venue**, **Tech, **and **Speaker** Research and Sourcing**
- Assist in in-person event venue sourcing and research for Fusion venue RFP, proprietary events, and VIP reception event locations
- Research unique swag, event in a box, and booth/exhibit vendors options and solutions based on goals provided
- Research and connect with client-facing teams and SMEs to source speakers and presentations for events
- Research event app/marketing tech event solutions based on goals provided
- Once vendors/venues/tech/speakers identified, create a grid comparing the specific offerings and make recommendations on which would suggest proceeding with
- Coordinate sourcing and inventory monitoring of swag/giveaways/assets as needed to support our self-service event asset portal and various events.

**5.** **Collateral **Review and Copywriting**
- Event promotion and follow-up, enablement asset creation support and task and vendor coordination
- Coordinate proper proofread and reviews of communication/copywriting
- Coordinate the creation, updating, and deployment of information updates, graphics, and supporting digital and print assets with appropriate internal groups and external vendors

6. **Competitive Event **and **Customer **Experience Research**
- Visit the websites of key competitors and top events and customer marketing touchpoints and experiences both in and outside of our industry
- Take specific actions including visiting landing pages, registering and attending virtual events, requesting additional information, assets, etc. (specifics to be provided)
- Capture communications and advertising presented, what experiences they are providing to their customers, how their web pages and events are structured, what tools they are using, assets they provide, how they continue engagement throughout customer journey, awards and reviews they’ve received, etc.

**Who are we looking for?**
- Star student enrolled in marketing, communications, event management, or project management program with the following competencies:

- Advanced communication, collaboration, and interpersonal skills
- Excellent communication writing and/or copywriting skills
- Exceptional organizational skills including multi-tasking and time management
- High attention to detail
- Ability to learn quickly, think fast under pressure, and work independently in fast-paced environment
- Proficiency with MS Excel and comfortable with learning new systems quickly
- Creative mindset and stamina to try new things and figure out how to continuously

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