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Marketing & Program Coordinator (Kitchener Market)

3 months ago

Kitchener, Canada City of Kitchener Full time

**Marketing & Program Coordinator (Kitchener Market)**

**(Temporary Full Time for approximately 1**2** months)**

**Competition Number**

2024-150

**Job Code**

0817

**Posting Date**

April 4, 2024

**Closing Date**

April 10, 2024 (at 6:00pm)

**Job Status**

Temporary Full-Time

The **City of Kitchener** is a vibrant and dynamic city of approximately 270,000, in the heart of southwestern Ontario. As the largest municipality in Waterloo Region, Kitchener continues to be poised for development and growth, enhancing its reputation as a leader in city-building and innovation, with nationally recognized strategies to build its neighbourhoods, its digital infrastructure and its diverse economy.The **City of Kitchener** is WHERE you want to work Learn more about the top reasons to join us:
**Why work at the City of Kitchener**

Position Overview:
- Coordinates development of Kitchener Market community programming and events, as well as day-to-day programming of Kitchener Market’s rental facilities. Develops and implements brand marketing strategies. Leads sales and business development related to vendor attraction rental recruitment and audience growth. Provides operations support as required to the Operations supervisor.**Responsibilities**:
- Kitchener Market Facility Rentals:
- Acts as primary contact, generates sales and receives inquiries from interested suppliers and users.
- Negotiates, develops, and ensures implementation of contracts and terms and conditions with third-parties.
- Proactively develops and maintains sales pipeline for private and public event rentals (e.g. receptions, private functions, business meetings, luncheons, seminars), with goal of aggressive growth of rental revenue.
- Working with the Operations Supervisor (Kitchener Market), oversees and coordinates onsite delivery of rental programming (including evenings, weekends), ensures efficient operation, and provides effective trouble-shooting to ensure high level of user experience.
- Maintains regularly updated inventory of program supplies.
- Determines technical support requirements for events (e.g., electrical, sound system, lighting, staging, audio-visual).
- Communicates with City staff, tradespersons, service providers, and others to coordinate facility maintenance, staff support, equipment requirements, first aid, licensing and permits for events.
- Oversees and coordinates use of Market Kitchen by chefs and other user groups.

Experiential program development:
- Develops new themes, programs, and/or initiatives to support revenue generation.
- Implements programming related to special events, including maintaining budget controls, infrastructure requirements, marketing and promotional material, event themes, and participating groups.
- Liaises with colleges/schools, cultural organizations, private sector, public business sector, and public to determine needs and opportunities for development of programs in order to attract target audience and increase market attendance and depth and breadth of user engagement.
- Ensures financial sustainability of on-site programming, balancing free and paid programming through social enterprise revenue strategy.
- Fosters relationships with prospective vendor sponsors regarding Market Place activities/promotions and secures sponsor investment to help support programming.
- Working with the Operations Supervisor (Kitchener Market), oversees and coordinates onsite delivery of experiential programming (including evenings, weekends), ensures efficient operation, and provides effective trouble-shooting to ensure high level of user experience.
- Works with Communications staff and community/program partners to develop marketing and communication plans suitable for each program to maximize reach, exposure, participation, and revenue.

Special Events:
- Leads all activities and implements work programs for the Kitchener Market Special Events, including budgetary controls, infrastructure requirements, themes, marketing and promotional materials, and participating groups, individuals, and businesses. Ensures financial sustainability of all special event programming.
- Oversight of smart serve and alcohol service and its associated tasks (including inventory management, security oversight and alcohol related risk management).
- Develops promotional materials for retail, advertising, and fairs.
- Works with Market Manager and Communications staff to develop marketing and communication plans suitable for each event to maximize reach, exposure, participation, and revenue.

Saturday Farmers Market:
- Oversees regularly scheduled Saturday Market Kitchen programming including booking program partners and performers, providing payment, kitchen inspection, and answering programming related inquiries.
- Coordinates annual seasonal programming offered at the Market facility.
- Liaises and assists City staff with City programming offered at the Market Facility.
- Acts as a backup to Program Assistant, Marke