Marketing Manager

3 weeks ago

London, Canada Columbia Sportswear Company Full time

Hybrid work schedule
- Benefit Plan including Health, Dental, Life Insurance and Disability
- Additional Paid Time Off (floater days, volunteer days, outdoor day)
- Company Pension Plan
- Retirement Savings Plan (RSP)
- Annual bonus opportunity
- DEI and Employee Resource Groups
- Generous Employee Friends and Family discounts

**Position: Marketing Manager - Mountain Hardwear Canada**

The role of the Marketing Manager, Mountain Hardwear Canada, is to ensure the brand is presented consistently and localize the messaging and tactics to support Mountain Hardwear Canada’s business objectives, while maintaining alignment with the global brand strategy. Working closely with the global marketing team and the National Sales Manager, the Marketing Manager’s primary responsibility is the strategy and execution of all marketing functions specific to Canada, including brand, product, and key account marketing, advertising, branded environments, public relations, events, and partnerships.

Reporting to the Director of Marketing, this person will have an active role in the development and execution of seasonal marketing goals and strategies to effectively launch products, increase product sell through and strengthen the Mountain Hardwear brand presence.

**Responsibilities**:

- Build sell-in strategies and seasonal marketing plans to align sales and marketing initiatives and provide support from sell-in to sell-through
- Communicate regional needs with the global marketing team to ensure marketing plans are successfully executed
- Create and deliver marketing presentations for seasonal sales and key account meetings
- Develop marketing campaigns and identify content partnership opportunities with key accounts
- Develop paid social media and digital advertising programs, and strategically implement regional content in Mountain Hardwear’s digital and social channels
- Lead, develop, and execute the visual representation of the Mountain Hardwear brand across all physical consumer touchpoints in Canada
- Work with agency partner on public relations strategy, outreach, seeding and media trips
- Establish strategic partnerships with and and coordinate activation at industry events
- Establish strategic non-profit and organizational partnerships and leverage opportunities to elevate existing partnerships
- Manage relationships and product seeding with professional athletes and guide partners
- Select, engage and manage external business partnerships (i.e. agencies, tradeshow booth vendors, etc)
- Develop and be accountable for the Canadian marketing budget, and support financial tracking by monitoring expenses, invoice submissions and approvals through the ARIBA vendor network
- Communicate marketing deliverables and timelines with the Global Sales Teams (US, Canada, IDR) for all sell-in and sell-through tools

Experience, Qualifications and Skills:

- Bachelor’s degree in marketing, communications or a related field
- 8-10 years of professional experience
- Experience in related outdoor or sporting industry is beneficial. A strong connection to and understanding of mountain activities a plus (climbing, skiing, etc.)
- High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities
- Must have the ability to troubleshoot, make difficult decisions independently, operate autonomously, manage multiple deadlines, and work effectively under pressure
- Must be self-motivated and able to work independently, as well as part of a team
- Strong communication and organizational skills
- Thorough knowledge of the GTM process and the support needed to execute a multi-season calendar
- A high level of professionalism and outward demonstration of acumen related to the role and understanding of business is critical
- Must be be able to professionally deliver presentations to groups of all sizes.
- Advanced knowledge of digital media and delivery techniques as well as excellent computer skills for MAC environment and proficiency with the Microsoft Office suite
- Job requires hours that may exceed 8 per day and/or 40 per week. Evening meetings and weekend work occasionally required to ensure timely project completion
- Travel both domestically and internationally is required

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
- This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company._

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