Pay Per Click

2 weeks ago

London, Canada Digital Clicks Marketing Full time

At Digital Clicks Marketing, we specialize in helping businesses win more revenue & customers from the web.

About the Role:
As a Senior PPC Campaign manager, you are responsible for developing, implementing, and managing PPC programs for our clients. You are also responsible for deploying and managing sophisticated performance analytics, tracking, and attribution models and generating detailed reports on a regular basis. Working with the other team members, you will ensure the PPC campaigns align with and support clients' overall online marketing goals.

Specifically, your key accountabilities will be as follows:

- Develop and manage complex PPC campaigns within Google Ads, Meta, Bing, YouTube (etc.) that drive positive ROI for our clients
- Prioritize and execute PPC campaigns and landing page strategies to improve the quality and quantity of conversions coming from all PPC programs
- Maintain expertise in Google Ads theory and tactics in order to implement best practices and continuously improve campaign performance
- Continually deploy A/B test campaigns in order to optimize campaign performance
- Continuously explore alternatives and new PPC program options to be integrated into the existing

PPC campaigns
- Implement website tracking and analytics code (typically Google Analytics & TAG Manager) and extract insights from the data that is collected. This includes analyzing funnels and other user behaviour indicators to innovate new tactics that can be applied to the website pages and PPC campaigns
- Develop and maintain performance reporting and metrics for all accounts, including but not limited to attribution models, conversion paths, cost-per-acquisition, return on ad spend, Return On Marketing investment, click-through rate, conversion rate etc.

About You:
You are an analytical person who is completely comfortable working with large amounts of data, and complex spreadsheets and has the ability to discover statistically relevant patterns. You must have advanced knowledge of PPC advertising, advanced knowledge of Google Analytics and advanced
Excel skills. You are results-oriented and continuously look for ways to make each campaign and program better than the last. In addition, you also possess the following:

- A strong desire to win and be the best at what you do is a must.
- 3 - 5 years of experience with Google Ads and Google Analytics
- Advanced Excel skills
- Superior problem-solving and analytical skills
- Search Engine Optimization (SEO) knowledge (this is an asset, not required)
- Excellent organizational and time-management skills
- Devotion and flexibility to accommodate campaigns that run 24/7

Additional:

- Self-motivated with an extremely strong work ethic
- Passionate about innovating and delivering superior performance
- Systematic and logical with the ability to develop and use effective processes
- Detailed orientated
- Reliable and dependable
- Relevant Education & Work Experience

**Hard Knocks Versus Higher Education**.

It may be that you are the exact fit for this position, but, you did not pursue post-secondary education. Sometimes, experience and a proven track record can as valuable as a diploma or degree. If this is you - please apply, and tell us why you are the right choice

**About Digital Clicks**

Born in the Hallways of Fanshawe College’s Lawrence Kinlin School of Business and Incorporated in 2010. Digital Clicks Marketing Inc. is a collection of eCommerce, Lead Generation and Performance Marketing experts. DCM develops custom digital marketing campaigns for brands. Our mission is straightforward, deliver the right ad, to the right audience, at the right time and on the right device.

**Benefits**

In exchange for your talent and expertise, Digital Clicks is committed to providing competitive compensation, health benefits, flexible work schedules, opportunities for growth and professional development, and a fun, supportive environment that will allow you to grow.

Digital Clicks Marketing is an equal opportunity employer.

**Job Types**: Full-time, Permanent

**Salary**: $22.00-$23.00 per hour

**Benefits**:

- Dental care
- Extended health care
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: One location

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