Lead Copywriter

6 months ago

Remote, Canada Scribd Full time

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit - Scribd Flex - that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.

As Lead Copywriter, your role will have a significant impact on the company's marketing efforts and brand perception. Your strategic approach to copywriting, combined with your leadership and mentorship, will elevate the quality and effectiveness of marketing campaigns, leading to increased customer engagement, acquisition, and retention.

**Responsibilities**:
**Copywriting Leadership**:Provide guidance, direction, and mentorship to the copywriting team, ensuring high-quality, on-brand, and persuasive copy across all marketing materials.

**Copy Strategy Development**:Lead the development of the company's copy strategy, aligning it with the overall marketing and brand strategy.

**Content Creation**:Write and review compelling copy for various marketing materials, ensuring they are engaging, informative, and persuasive.

**Brand Voice and Consistency**:Oversee the maintenance and adherence to the company's brand voice and style guidelines, ensuring consistency across all written communications.

**Collaborative Teamwork**:Collaborate with cross-functional teams, including designers, marketers, and product managers, to develop integrated campaigns and ensure cohesive messaging.

**Messaging Framework**:Develop clear messaging frameworks that highlight the unique selling points and benefits of our products.

**A/B Testing and Optimization**:Collaborate with the marketing team to conduct A/B tests on copy variations and use data insights to optimize messaging for different audiences.

**Skills**:
**Copywriting Excellence**:Exceptional writing skills with the ability to craft persuasive, engaging, and impactful copy that resonates with the target audience.

**Creative Thinking**: Strong creative thinking to develop innovative copy ideas that align with the brand and marketing objectives.

**Digital Marketing**: In-depth understanding of digital marketing principles and how copy contributes to overall marketing success.

**SEO and Analytics**: Knowledge of SEO principles and analytics to optimize copy for search engine visibility and track performance.

**Collaboration**: Excellent collaboration and communication skills to work effectively with cross-functional teams.

**Time Management**: Effective time management skills to meet deadlines and manage multiple projects simultaneously.

**Knowledge**:
**Digital Entertainment Industry**: In-depth knowledge of the digital entertainment industry, including trends, competitors, and customer preferences.

**Subscription Business Models**:Understanding of subscription-based business models and strategies for customer retention and engagement.

**Tech Industry**:Awareness of the tech industry landscape, including current developments and innovations.

**Branding and Positioning**: Expertise in branding principles and how copy contributes to brand positioning.

As Lead Copywriter, you'll need to combine exceptional copywriting skills with strong leadership and strategic thinking. Your ability to lead the copy team, develop effective copy strategies, and craft compelling copy will have a direct impact on the company's marketing success and overall growth.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $125,000 [minimum salary in our lowest geographic market within California] to $202,500 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $103,000 [minimum salary in our lowest US geographic market outside of California] to $192,500 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $129,000 CAD[minimum salary in our lowest geographic market] to $190,750 CAD[maximum salary in our highest geographic market].

We carefully con

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