Digital Marketer

7 months ago

Remote, Canada Hemlock Digital Full time

**About us**

Hemlock Digital is a boutique digital marketing service company that works with small to medium sized businesses to help them grow. We believe in growing companies sustainably with an omni-channel approach. We are a small team that packs a big punch

**The Role**

Hello Are you a digital marketer looking for a side hustle or a part time role that could grow into more responsibility and hours? Maybe you want to work remotely as a digital marketer and live a more flexible life. Let's talk

We are looking for the swiss army knife of Digital Marketers. Ideally you have experience with many different digital marketing skills and you are driven to learn and problem solve. You are also someone who is self motivated with excellent communication skills and the ability to work independently with mínimal supervision.

This is a part time freelancer role, currently around 20 hours per month to start. With good performance and a desire for more the hours can increase.

**What character traits will make you successful in this role?**
- **Proactive and the ability to be self-driven** - you will collaborate plenty with our team and we are always here to help, but ultimately we believe in autonomy and trusting our team members to perform their role without constant micro management. That means you are someone that proactively looks for ways to improve our digital marketing performance for a client and you bring energy to make things happen when you're at work.
- **Problem solving mindset** - you are someone that doesn't shy away from a digital marketing challenge. _Oh, the cost per conversion on Google Search is too high for a client? Let me dive into the metrics and research a new optimization strategy we could try._ That's the kind of mindset we're looking for
- **Willingness to learn** - you are consistently trying to level up your digital marketing skillset. We don't expect you to only live and breathe digital marketing, but we do expect you to keep a keen eye on what's going on in the digital marketing space and to bring new ideas to the table to test.
- **Have a leadership mentality** - in this role you will get the chance to lead the digital marketing for our clients. We'll work with you to develop the strategy and roadmap, but day-to-day you will be the person executing the digital marketing strategy for a client. If you are comfortable and excited by this working relationship and responsibility, we want to meet you

**What does a day in the life of this role look like? **Depending on the day, you could be:

- Meeting with our team to develop the Digital Marketing strategy and roadmap for a client to meet their goals.
- Writing Ad & Landing Page Copywriting (You should understand how to write effective ad headlines, descriptions that convert, basic copywriting techniques)
- Creating or optimizing Google Ads Search campaigns to drive conversions for a client and decrease cost per conversion or cost per click.
- Creating website landing pages with Wordpress Elementor for clients that are optimized for conversion.
- Creating or optimizing Meta (Facebook, Instagram) advertising campaigns for a client to drive leads. This may include writing the advertising copy for the ads or working with our content writer.
- Developing the SEO strategy for a client and executing that strategy. You would be performing primarily technical SEO tasks (optimizing meta titles, descriptions, site navigation, image optimization, etc).
- Performing keyword research to improve our Google Search Ads and SEO strategy for a client.
- You won't be writing SEO blog articles We have a team member who writes the articles. But you WILL be working with our writer to develop the outlines of blog articles we want to write for a client to improve their SEO rankings.
- Diving into Google Analytics, Google Search Console or other SEO tools to find an insight to help improve the client's SEO visibility for a website page.
- Having a willingness to execute any other digital marketing tasks that are required

**Key requirements for this role**:

- Fluent English speaking
- deep experience with Google Search advertising campaigns
- experience with Google Maps advertising campaigns
- experience with Meta (Facebook, Instagram) Ad campaigns
- deep experience with executing SEO strategy and technical SEO tasks
- (bonus) experience with Wordpress & Elementor
- (bonus) experience with content SEO
- (bonus) experience with TikTok ads

**HOW CAN YOU GUARANTEE A JOB INTERVIEW WITH US?**
- a video of you introducing yourself to Blake at Hemlock Digital. Tell us a fun fact about you, share your digital marketing experience with us, show us an example of a business you worked with in the past and what specifically you did to improve their SEO, Digital Ads, etc. The more specific you are the more likely we'll be excited to meet you
- a video of you performing a digital marketing audit of a local business of your choosing. Show us how you would improve

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