Manager, Paid Social
2 weeks ago
**Help us boldly shape retail in Canada**
Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.
Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.
At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.
**What you’ll do**
The Manager, Paid Social will play a key role in continuing to build out CTC’s digital ecosystem through building and deploying the digital marketing strategy across social platforms. The Manager will establish Paid Social capabilities in order to deploy personalized digital marketing campaigns and will manage external partner relationships, as well as an internal team.
- Work with internal marketing communication teams, performance teams and e-commerce teams with social digital strategy, performance accountability and brand promotion
- Lead a team of Social marketing operations specialists overseeing day-to-day activities across Social buying platforms
- Engage in direct conversations with digital media partners to build and manage CTC’s Social media marketplace
- Work closely with ecommerce and agency partners to ensure proper tagging and set up of all digital campaigns to allow for accurate data capture and campaign analytics across digital media and CTC digital properties
- Stay ahead of the curve by constantly evaluating new digital delivery opportunities in the form of, but not limited to media buying platforms, third-party data providers and verification tools
- Provide support and technical know-how for all digital technology projects as needed
- Operate with a test and learn mindset, promoting a lift-led organization
- Create alignment among cross-functional teams to define priorities and measure success
**What you bring**
- College or university degree in Marketing, Economics, Business, Finance or related discipline
- 5-7 years professional digital marketing experience from either agency or client side
- Demonstrated experience in media buying platforms, ad serving and relationship management
- Significant background and expertise in strategic planning and project execution
- Well-versed in digital marketing technologies as well as online marketing programs
- Experience with website analytics tools (e.g., Google Analytics, DOMO, Facebook Business Manager, etc.)
- The ability to demonstrate experience operating across a complex matrixed organization
- Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart - these are some of the many reasons why Canadian Tire Corporation is one of _Canada’s Best Managed Companies _. _
- To learn more about this team and the Canadian Tire family of companies follow us on _LinkedIn _. _
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