Marketing Assistant

3 months ago

Wetaskiwin County No, Canada Prairie Farm Foods Full time

**Job Title: Tech Savvy Virtual Ranch Marketing Assistant**

**About us**:Prairie Farm Foods Inc. is a community operated farm business that has been operating since 1994. The business carries a strong focus on delivering high in nutrient value food products to the consumer that are generated through the landscape of regenerative and sustainable farming practices. Prairie Farm Foods is committed to delivering these products through adhering to regenerative farming practices within soil health, implementing the highest standards of animal welfare, rejecting the use of antibiotics and added hormones in their Beef and Pork productions as well as scaling their Prairie Ranchers Grass Fed and Foraged Beef program. Our mission is to inspire families to make educated choices by knowing where their food comes from, who produces it and how it’s produced. We have built our business on providing premium products to families who come back again and again.

**Join The Team**:We are in search of a dynamic and tech-savvy Virtual Ranch Marketing Assistant, someone who thrives on the exciting chance to delve into the world of Direct-to-Consumer Marketing while contributing to the expansion of the Prairie Farm Foods team. This unique opportunity offers the perfect blend of hands-on experience and education growth as you will be working side by side with a team that carries a wealth of knowledge and passion for regenerative and sustainable farming practices. Marketing experience is NOT needed, just a “figure it out” approach. You will not only be a part of a thriving ranch operation whose goal is to fill the freezer of everyday citizens with trustworthy regeneratively raised beef but also a vibrant learning experience, where your passion meets purpose.

**Purpose of Your Role**:
**Importance of Your Role**:
**Ideal Outcome for Your Role**:
As a Tech Savvy Virtual Marketing Assistant, we expect that you will:

- Demonstrate a strong desire to learn marketing strategies and implement them effectively.
- Utilize your tech-savviness to navigate platforms such as Shopify, Drip, Facebook Ads Manager and other online software systems.
- Communicate clearly and effectively with the team, ensuring efficient collaboration and workflow.
- Drive the growth of our farming operation by executing successful marketing campaigns.
- Continuously learn and improve your skills through guidance from the marketing program and coaches.
- Work closely with Farm Rebel (a direct-to-consumer marketing coaching program for Beef Farmers that Prairie Farm Foods is enrolled in)

**Success Criteria for Your Role**:
Your success as our Virtual Assistant will be measured by:

- Effective implementation of marketing strategies, resulting in increased customer acquisition and business growth.
- Clear and effective communication with the team, ensuring smooth collaboration and workflow.
- Creating a consistent calendar of promotions and collaborative opportunities that will add value to our customers, grow our list and increase customer loyalty.

**Best Result from Your Role**:
**Potential Challenges in Your Role**:
Potential challenges that may arise if the role of Tech Savvy Virtual Assistant is not effectively executed include:

- Ineffective implementation of marketing strategies, leading to stagnant or slow business growth.
- Difficulty in navigating platforms like Shopify, Drip, and Facebook Ads Manager, impacting campaign execution.
- Inadequate communication with the team, resulting in inefficiencies and delays in workflow which impact revenue growth
- Lack of continuous learning and improvement, hindering personal and professional growth.

**The Reality of This Role**:
As a Tech Savvy Virtual Assistant, you will have the opportunity to work full-time in a partially remote setting. You will be responsible for implementing marketing strategies and utilizing platforms such as Shopify, Drip, and Facebook Ads Manager. While prior marketing knowledge is not required, your enthusiasm to learn and implement marketing strategies is essential. You will have access to a marketing program and coaches who will guide your learning and provide support. Effective communication, a go-getter attitude, and the ability to work independently are vital for success in this role.

**Qualifications**:
To excel as a Tech Savvy Virtual Assistant, you should possess the following qualifications:

- Strong tech-savviness and ability to learn and navigate various platforms.
- Eagerness to learn marketing strategies and implement them effectively.
- Excellent communication skills to collaborate with the team and follow instructions.
- Attention to detail and ability to accurately execute tasks.
- The self-motivated and proactive mindset to work independently and take initiative.
- Familiarity with platforms such as Shopify, Drip, and Facebook Ads Manager (preferred, but not required).
- Passion for regenerative farming practices

**Salary**: $45,000.00-$70,000.00 per year

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