Director of Digital Content Development

2 weeks ago

Toronto, Canada Skill Bird LLC Full time

FULL TIME : Associate Director of Digital Content Development

Technical Lead - Digital Content Development.

The role requires strong technical skills in HTML, CSS, JavaScript, responsive and mobile-first design.

3. Key Responsibilities:

- Oversee the execution of digital properties like the RBC Capital Markets website.
- Collaborate with marketing and vendors to ensure content is effective and meets technical standards.
- Engage in technical and strategic decision-making, ensuring consistency across projects.

4. Analytics and Metrics:
Managing 7x people.
- Lead the development and execution of the digital content strategy aligned to marketing and other organizational objectives while helping to drive and shape the long-term digital content delivery vision
- Manage a team of web content developers and partner effectively with marketing leadership, content creators, UI/UX designers fostering a collaborative and high-performing culture
- Oversee and help execute on creation, editing and publishing of web content across multiple digital platforms ensuring consistency, accuracy, and adherence to brand and digital guidelines
- Continuously analyze web performance metrics and client feedback to optimize the user experience, underlying technology and remediate any deficiencies effectively
- Identify and implement new technologies and platforms to enhance content management delivery, execution of digital marketing campaigns and help drive deeper client relationships through analytics and insights
- Collaborate cross-functionally with marketing, corporate communications, UI/UX, development and support functions as well as vendors to align with overall business objectives.
- Ensure compliance with legal and regulatory requirements, as well as adherence to cybersecurity, accessibility and other industry best practices

WHAT DO YOU NEED TO SUCCEED? **Must have**:

- 5+ years of technical experience in digital content management or web development, with at least 3 years in a management role
- Expert in web content development and have leveraged content management systems (OpenText TeamSite/LiveSite or similar), web analytics platforms (Google Analytics, CrazyEgg), media delivery platforms (BrightCove, Captivate) and SEO best practices (SEM Rush)
- Hands-on experience with HTML, CSS, JavaScript with good understanding of responsive and mobile-first design. Have experience using frameworks such as React, Angular, Vue with RESTFul APIs to build rich UI experiences
- Have a strategic mindset and ability to develop and execute comprehensive digital content programs aligned to the organizational goals
- Familiarity with personalization, content targeting and tools to tailor digital content based on user behavior, preference, and demographics.

**Nice-to-have**:

- Experience in the financial services or other highly regulated environment
- Knowledge of platforms such as Marketo or Salesforce Marketing cloud to execute on outreach campaigns as well as ability to analyze campaign performance metrics and insights

**What’s in it for you?**We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- A world-class training program in financial services.
- Flexible work/life balance options.
- Opportunities to do challenging work.

Pay: $130,000.00-$140,000.00 per year

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus pay

**Experience**:

- Director: 3 years (required)
- Web development: 5 years (required)
- HTML/CSS: 6 years (required)
- Digital Content development: 3 years (required)

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