Digital Content Associate

2 weeks ago

Toronto, Canada Future Fertility Full time

hybrid

Toronto, Ontario, Canada.

full-time. October 16, 2023

Description

Future Fertility is a fast-growing Canadian-based start-up with global reach. We have a vision to unlock the future of personalized fertility care around the world. We develop and market AI-enhanced software solutions in the high-growth market of Assisted Reproductive Technology (ART). We are trusted by some of the top fertility clinics in North America, Europe and Latin America. At Future Fertility, we are committed to building and fostering an environment where our employees feel heard, respected, and empowered.

Let’s get started

We are seeking a creative and resourceful Digital Content Associate to join our growing Marketing team. As the Digital Content Associate, you will play a pivotal role in shaping the narrative and driving engagement within our multi-stakeholder ecosystem, while amplifying our category leadership and commitment to advancing fertility solutions through AI. This role offers a unique opportunity to lead content development and execution, drive SEO excellence, and clearly recognize your individual impact as a part of a growing global company that’s establishing a new standard of care in fertility treatment. This role requires lots of cross-functional collaboration and will enable you to work closely with (and learn from) our product, scientific, client success, and sales teams.

**Key Responsibilities**:

- ** Content Strategy**: Partner with the Marketing Director to develop and execute a comprehensive cross-channel content plan that delivers on educating and engaging clinical, laboratory, and patient stakeholders, as well as supporting Future Fertility’s business development, product education, and scientific communications objectives.
- ** SEO Ownership**: Lead the charge in optimizing our digital presence by owning the SEO strategy and implementation. Stay current with industry trends and algorithm changes to ensure that our content ranks prominently on search engines and resonates with our target audience.
- ** Analytics and Optimization**: Leverage data-driven insights to monitor content performance, identify areas for improvement, and drive optimization efforts. Utilize metrics to guide content strategy and consistently improve content effectiveness.
- ** Brand Voice and Consistency**: Maintain and evolve Future Fertility's brand voice and style guidelines across all content, ensuring a consistent and compelling message.

***

**Qualifications**:

- Post-secondary degree or diploma in a relevant field (e.g., marketing, biology/life sciences, business, communications) is required.
- Minimum 2 years’ experience in a relevant role is required.
- Experience in content creation (e.g., writing articles, editing videos) is required, ideally in the life sciences/healthcare industry.
- Exceptional written and verbal communication skills are required.
- Experience with WordPress, SEO tools, Google Analytics, and Canva would be preferred.
- Knowledge of IVF (in vitro fertilization) process and/or experience within the fertility industry would be preferred.
- Proficiency in Spanish reading, writing and speaking would be highly valued
- A passion for educating people, with a knack for breaking down complex concepts into information that is easy to digest.
- A demonstrated ability to deliver results, meet deadlines, and prioritize tasks effectively.
- Eagerness to learn and build new skillsets as part of an evolving Marketing department, and to actively enhance our vibrant global team culture.

***

**What We Offer**:

- Competitive salary and benefits package.
- The opportunity to be at the forefront of revolutionizing the fertility industry through AI and technology.
- A collaborative and inclusive work environment that encourages innovation and creativity.
- A chance to work with a dynamic, passionate, and highly skilled team.
- The flexibility of a hybrid/remote work environment.
- Ongoing professional development and growth opportunities.

***

**How to Apply**:

- _ Future Fertility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees._
- _

**_ Learn more about the great work we’re doing_

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