Manager, UX and Content Strategy

1 week ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level C

Job Title

Manager, UX and Content Strategy

Department

Recruitment and Marketing Support | International Student Initiative

Compensation Range

$7,400.83 - $11,540.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

May 29, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Jul 2, 2025

12 Month Term Position: July 2, 2024- July 2, 2025

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

This position is expected to bring best practices to the work, continually improve and optimize the user experience, develop strategies for segmentation and personalization, and manage and implement large-scale website projects. Through those efforts, this role will ensure website content is compelling, authentic, and engaging - and that it meets our users’ needs and aligns with audience research. The effectiveness of the websites’ content will increase awareness of UBC across Canada and around the world.

Organizational Status

This role reports to the Associate Director, Recruitment Marketing and Prospective Student Engagement, and collaborates with the Manager, Student Recruitment Technology. Together, these three roles consult with key internal stakeholders across the university - including the leadership of the International Student Initiative and the Registrar’s Office (Admissions and Enrolment Services units), and with communications colleagues and leaders in faculties across both campuses - for a clear understanding of UBC’s strategic enrolment goals and admissions policies in order to effectively get that institutional messaging in front of a global audience. This position has two direct reports: the Web Editor/Writer and the Marketing Automation and Campaign Specialist.

Work Performed

User experience and content development- Sets the direction, provides support, and empowers team members to create content for the website (both public and logged-in), and consider the mobile experience.- Provides leadership, management, and oversight throughout planning, creating, writing, reviewing, approving, designing, organizing, testing, editing, and curating website and CRM content.- Contributes to the CRM’s marketing automation and campaign strategy, ensuring a seamless user experience across our platforms. Oversees mass and segmented content for key constituents (students, parents/family members, counsellors).- Key to the role is leading the delivery of timely and relevant content to students throughout the recruitment lifecycle from prospect, applicant, to UBC student.- This position will lead the team’s usability research efforts, and will ensure audience mental models and personas are regularly validated and up to date.-
- Runs, monitors, and reviews the results of site analytics, usability testing, focus groups, surveys, user behaviour, and other data-gathering-and-research efforts. Synthesizes this information to report on and make recommendations for new content strategies and tactics, to find pain points in the user experience, and to iterate and improve the customer experience across touch points. Will share recommendations and build consensus among key stakeholder groups across both campuses.- Uses CRM data and user behaviour to learn more about prospective undergraduate students (and other constituent groups) to ensure that the content meets their needs, is delivered to their preferences, and supports UBC’s recruitment business goals.- Works with staff and stakeholders in teams across both campuses to nurture audience segments with targeted messaging in the CRM, and to build out user flows across recruitment websites and platforms.- Creates and maintains website editorial calendars, develops and maintains guidelines for publishing content, and ensures the websites and platforms meet University brand guidelines.- Carries out user acceptance testing on new features and functionality.- Manages staff, external consultants, and service providers who create content and who contribute to large-scale website projects.- Collaborates closely with the Manager, Student Recruitment Technology to report on co

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