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Marketing Manager, Transit

4 weeks ago

Toronto, Canada Stantec Full time

Marketing Manager, Transit & Rail - ( 230002M3 )

**Description**

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 26,000 team members in over 400 locations across 6 continents are vital to making our company stronger.

**Your Opportunity**

Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

If this sounds like your perfect role, we would love to hear from you.

**Role Overview**

Reporting to the Director of Marketing, Infrastructure and with a strong alliance to the Business Line/Sector Leadership, the Marketing Manager provides marketing management and strategic expertise to the Sector leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to achieve the Sector’s financial and market leadership goals. Through a team of marketing professionals, you will work with regional/local leadership and practitioners to establish the desired market position within the Sector, identify market opportunities and create winning proposal submissions/presentations and communications in the pursuit of specific project opportunities.

The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations, and Communications professionals to build our brand awareness and identify market opportunities for top line growth.

**Your Key Responsibilities**

**Marketing Strategy Support and Implementation**
- Work closely with Transit Sector Leadership and Marketing Director to develop the annual M&BD business plan to support sector goals for revenue growth and market share across the business lines.
- Partner with Transit Sector Leadership and Marketing Director to position for project “must wins” with key clients.
- Conduct research to assess Stantec’s market positioning at the National/Regional level through primary and secondary market research and develop/implement go to market strategies and plans to achieve the desired market positioning.
- Engage with Transit Leadership and Account Managers to develop strategic action plans for client and related event coordination, project opportunity / lead tracking, and support development of major multi-disciplinary proposals in support of account management.
- Prospect and qualify new client pursuits and related project work within the Sector across the business lines.
- Provide leadership for “go/no go analysis” for project pursuits with key clients in the Sector across the business lines
- Conduct reviews for client presentations including, supporting dry run preparation and providing final review on large proposal pursuits
- Provide leadership and support on top pursuits in the sector, including tracking positioning activities and proposal development in collaboration with marketing colleagues and project teams
- Liaise with market research team to help develop strategies that connect to client needs, trends in the Sector, and competitor movement
- Track ongoing status against the M&BD plan for projected revenue, project pursuit status and success rates on wins

**Brand Management/Promotions**
- Partner with the Public Relations Managers and Marketing Directors to develop annual marketing and public relations campaigns and plans in support of initiatives and events for the Sector
- Provide oversight and direction on marketing and communications platforms including targeted publications, e-campaigns, promotional material, booth, and banner stands involving key conferences/tradeshows and brochures
- Promote the consistent use of the Stantec Pipeline in support of account management and business development efforts

**Marketing Team Leadership**
- Demonstrate teamwork with Sector Leadership, Account Managers, Practice Leadership, Local Leadership and Marketing Leadership
- Assist in recruiting, motivating, and providing ongoing leadership, mentoring, and coaching to a team of marketing professionals who work directly with leadership and practitioners to implement and achieve the goals of the annual Business Plan
- Function as a k

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