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CRM Manager

8 months ago

North York, Canada Pinnacle Full time

Welcome to **Pinnacle**, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

**About the role**:
The role will be responsible for managing a team of 4-6 direct reports.

**Essential Job Functions / Main Duties & Responsibilities**:

- Monitor the health and segmentation of the customer database, driving increased engagement.
- Own the development and execution of retention & reactivation campaign strategies for all Pinnacle products.
- Have a strong analytical mindset in order to develop and maintain program performance reports/dashboards for all key stakeholders. Identify road blocks and work with the relevant departments to improve processes
- Innovate Explore and propose new technologies and tactics to help improve our overall CRM performance.
- Use data to identify potential for performance improvements.
- Work cross-functionally with the marketing team to achieve desired results on campaigns including localizing across multiple languages to ensure messaging is culturally sensitive and appropriate for each market.
- Work closely with the Head of Brand Marketing to manage the CRM budge

**Skills & Qualifications**:

- University degree in Marketing, Information Technology, PR, Business Administration, Economics, or any other related field.
- At least 1-3 years of experience managing and leading a team of direct reports is a must
- Experienced user of Salesforce and other CRM platforms.
- Experienced data analyst including advanced Google Analytic user.
- Deep knowledge of campaign management data concepts such as contact history, assignment rules, workflows, automations, and triggers.
- Ability to collaborate with cross-functional and cross-departmental teams.
- Excellent prioritization and communication skills to measure objectives, needs and timelines.
- Expert Excel user with experience of managing large data-sets

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Vision care
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in North York, ON M2N 6K1