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Marketing Coordinator

4 weeks ago

North York, Canada Laserglow Technologies Full time

**Company Description**

Laserglow Technologies, based in North York, ON, specializes in providing high-quality photonics solutions across various industries. They lead and innovate in safety and hazard awareness solutions for industrial settings, offer solid state laser systems for scientific research, and provide premium handheld laser pointers for consumer use.

**Duties and Responsibilities**:
**Content Creation**

a. Assist in writing and scheduling social media posts

b. Draft content for company’s website and social media accounts

d. Assist in researching and curating content ideas for campaigns

**Market Research**

a. Conduct research on industry trends, market conditions and competitors

b. Gather and analyze data to support marketing strategies

c. Prepare summaries and reports based on research findings

**CRM & HubSpot Management**

b. Support customer relationship management (CRM) systems by updating contact lists and ensuring data accuracy.

**Digital Marketing**

b. Assist in updating company website

c. Help monitor social media metrics to evaluate success of social media activities

**Event Coordination / Trade Shows**

a. Assist in organizing and promoting events or Trade Shows

b. Help prepare materials and presentations for events

c. Provide logístical support during the events

**Administrative tasks**

a. Organize marketing material and documentation

b. Schedule and coordinate meetings, calls and events

**Collaborative Projects**:
a. Work with marketing team and other departments to work on cross functional projects

b. Participate in team meetings and contribute ideas

**Qualifications**
- Bachelors degree or certificate in marketing
- At least 1 year of relevant experience
- Strong written and verbal communications skills
- Basic knowledge of marketing concepts (branding, SEO, social media, content marketing)
- Multitasking
- Reporting - Familiar with HubSpot, google analytics and excel
- Familiar with design tools such as Canva, Adobe Creative Suit, etc.
- A recent graduate or someone with mínimal professional experience in marketing.
- Strong desire to learn and adapt quickly to new marketing tools and techniques.
- Energetic, proactive, and willing to support various team members in achieving marketing goals.

Pay: From $18.00 per hour

Expected hours: 37.5 per week

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off

**Education**:

- Secondary School (preferred)

Work Location: In person