Marketing Specialist

2 weeks ago

Toronto, Canada Manulife Full time

**_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you. _**

**Working Arrangement**

Hybrid

**_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you. _**

**The Opportunity**:
If creative, strategic marketing excites you, read on

We’re looking for an outgoing, passionate, results-driven Marketing Specialist to join the Manulife Insurance Marketing team. And just so we’re clear - this isn’t insurance as your Grandad explained it. We’re on a mission to modernize the insurance industry and set our business apart from traditional Financial Institutions using a fresh marketing approach. With transformational leadership and a highly innovative and integrated Marketing organization it’s an exciting time to be in Marketing at Manulife

We help our advisors and clients prepare for the big and little life moments that are hard to predict by offering solutions that help meet a range of financial goals. Through integrated B2B and B2C marketing campaigns, we strive to push Manulife’s reputation as an innovative, trusted and first-choice financial services provider. We think big, we obsess about our customers, and we get it done together.

As Marketing Specialist, you will be responsible for helping support key projects and initiatives designed to address business opportunities and challenges.

You will support B2B marketing and the Manulife _Vitality _program - a health and wellness program aimed at helping Canadians live a longer and healthier life - advertising and promotional activities targeting advisors and supporting our wholesale insurance team. You will partner closely with Canada marketing colleagues, sales teams, and product experts to deliver on our insurance priorities.

You’re a big-picture, creative thinker and you take initiative to learn, understand, win and have fun. You’re a proactive, nimble, responsible, organized team player who is keen to achieve results and learn along the way.

**Responsibilities**:

- Support Marketing Director in the planning and execution of marketing strategies that deliver on business goals and priorities
- Liaise with business partners within Canada Marketing and Retail Insurance line of business to ensure all campaigns and related materials are aligned with overall strategic priorities
- Maintain relationships with Product and Sales partners to identify opportunities and challenges and collaborate on solutions
- Use advisor and customer research and insights to inform marketing strategies including human centered design, design thinking and problem-solving tools
- Optimize use of internal partners and resources - Social Media and Digital teams, Creative Services, Strategy and Research - to support the delivery of effective, high quality, on-time and on-budget campaigns
- Plan and organize interactions with internal and external team members including designers, translators and agency partners to deliver effective, timely marketing campaigns and assets.
- Track, assess and report the effectiveness of marketing campaigns on an ongoing basis as well as recommend enhancements or course correction
- Share best practices with colleagues both among the team and in other marketing departments (in Canada, US and Asia) to ensure consistency and success in the market
- Build an effective network of internal and external partners and maintain strong relationships with external suppliers.
- Contribute to the continued development of the team’s marketing plans and roadmap by embracing a strong team-player mentality, sharing key insights, identifying opportunities for alignment and understanding the needs and trends of the Retail business

**What motivates you?**
- You obsess about customers, listen, engage, and act for their benefit
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You flourish in a cross-functional organization, with the ability to influence without direct authority
- You take ownership and build solutions, focusing on what matters
- You use data and insights to make decisions and measure marketing effectiveness
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone

**We are looking for someone with**:

- 3-5 years of work experience in Marketing successfully

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