Content Specialist

3 weeks ago

Vancouver, Canada Destination Canada Full time

**Job Brief**:
Destination Canada is looking for a Content Specialist, to join our team in Vancouver as we inspire travellers to explore Canada.

**Job Grade & Compensation**: DC-06 $82,146 - $102,682 (CAD) + Pay for Performance

**Language Requirement**: English Essential/Anglais essentiel

**Security Clearance Level **:Enhanced

**Employment Status**: Term

**End Date (Term Roles) **:7/2/24

**The world needs more Canada.**

Destination Canada is looking for a **Content Specialist**, **to join our team in Vancouver as we inspire travellers to explore Canada.

The individual will be responsible for the planning, development and distribution of content as it relates to consumer direct marketing campaigns, and supporting the content needs of trade and non-traditional partnership activities. The role supports the development, implementation and evaluation of integrated multi-channel marketing. Key duties include planning and advising on content marketing initiatives, evaluating and overseeing the execution of content projects, incorporating a test-and-learn approach to content planning and performance management, as well as managing key projects as directed.

The role requires an excellent understanding of brand content marketing, strong project management and collaboration skills, as well as an ability to synthesize insights and strategy into meaningful stories across a variety of channels and formats. The role is responsible for providing expert guidance and oversight to cross functional teams across Global Marketing, as well as DC teams based in market. This scope also entails oversight of content development with third-party content providers (including, but not limited to, agencies, content publishers, non-traditional partners and freelancers).

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.

Join us and share your love for Canada and your glowing heart with the world.

**DUTIES**:

- Plans, develops (in partnership with Global Marketing teams and third-parties) and advises on distribution for content, including overseeing content plans and any related calendars
- Provides guidance on content development partnerships with a variety of partners (ex. Trade, non-traditional, publishers)
- Collates multiple inputs, including market & audience research, key messages, data and interviews, to create strong traveller-centric concepts and/or stories
- Integrates insights (such as search trends, quantitative research, etc.) meaningfully to shape strategic content
- Works within a testing culture to leverage learnings to develop strong content concepts and resulting outputs, based on past performance or other best practices
- Understands the impact of copy in a testing environment (ex. optimizing copy for certain channels)
- Assists in maintaining DC’s owned consumer websites
- Considers SEO when updating website content or plans, developing copy and embeds key phrases seamlessly
- Finds opportunities to extend stories across platforms and markets to gain efficiencies in reaching target audiences
- Manages and supports relationships with DC’s market teams and third-parties as related to content production and distribution work
- Manages and supports relationships with agency partners (both creative and paid) to execute tactical elements of the marketing program in relation to content marketing and social advertisements

**Essential Qualifications**

**EDUCATION**:The position requires at a minimum the graduation from a recognized university, or specialized community college training in marketing, communications or business administration, or an acceptable combination of education, training and experience.
- Minimum of 5 years of experience in content marketing
- Minimum of 2 years managing content for a brand, in terms of content creation, implementation, and measurement
- Experience working with multiple stakeholders including but not limited to agencies
- Experience writing and editing content in a professional capacity
- Experience in the tourism industry is an asset

**KNOWLEDGE**:

- Excellent understanding of content marketing and communication channels
- Excellent understanding of online publishing best practices
- Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement
- In-depth knowledge and understanding of social media platforms, advertising channels and models, as well as their respective participants
- Knowledge of project management, including financial and administrative management as well as experience with Wrike and Smartsheet
- Knowledge of measurement, testing and key performance indicators as they relate to content
- Knowledge of quality control standards, policies and guidelines for traditional and web content publication, branding and presentation
- Knowledge of stakeholder consultation methods and techn

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