Content Specialist

2 months ago

Vancouver, Canada AromaTech Full time

**About AromaTech**

We are a Canadian company headquartered in the beautiful city of Vancouver, British Columbia, with a flexible remote working culture. This role can be based in Vancouver, or be completely remote.

At AromaTech we create premium home scenting systems that include state-of-the-art diffusers and signature diffuser oil blends. AromaTech began with a simple belief: that life is richer when you indulge your senses. As fragrance obsessives, we know that a beautifully crafted scent can lift your mood and reflect your tastes as much as your decor, art or music.

That’s why we set out to transform the home scenting industry. We looked beyond the ineffective, complicated devices, dubious scientific claims and heavy, one-note scents and imagined a world where it was effortless to surround yourself with exceptional fragrances.

Since 2009, we’ve made premium systems to help you enjoy scent in all the spaces where you spend time. Trusted by some of the world’s most discerning interior designers, brands and celebrities, our products are shaped by our commitment to fine fragrance and passion for innovation, bringing a spirit of indulgence into every single day.

*
Who you are:*
- You thrive in ambiguous situations and, as we are growing fast, are capable of creating order and structure where none may exist.
- You’re self-motivated and can execute responsibly without a lot of direction.
- You're creative and yet you have an eye for the details. You thrive with your head in the clouds and feet in the mud.
- You’re a strong communicator, able to generate transparently so everyone knows how you’re working toward our big picture goals with the support of your teammates.

We are currently hiring a Content Specialist who will support building and executing AromaTech’s content strategy. They will play a critical role in ensuring that product, promotional, and informational content is presented in an engaging and effective manner, in line with brand guidelines.

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Key Responsibilities:*
- Leading the copy and graphic asset development process through the various content creation and review phases of projects
- Creating and updating copy on online channels to ensure that it is strategically sound, brand-appropriate, search engine optimized and aligned with the company's overall creative approach
- Leading the content ideation and strategic execution across all of our social media channels.
- Working closely with the Brand Marketing Manager to create an effective content marketing strategy and calendar in line with business objectives and across multiple platforms and channels
- Supporting the Brand Marketing Manager in creation and execution of marketing collateral, product marketing support and other content as needed
- Supporting key departments and agencies in their content and asset needs. Such as Ecommerce, Digital Advertising, Social, PR, and Customer Service
- Liaising with external agencies and internal partners as required
- Ensuring we continue to raise the bar and expand our audience through brand appropriate and customer relevant content
- Working with our digital partners in devising and executing A/B tests on digital messaging and ads, managing testing results, and executing on improvements (testing to include messaging, types of assets, copy and audiences)
- Reviewing analytics and search performance reports to assess the success of content marketing initiatives
- Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience and of our brand standards. Assisting with outreach and amplification initiatives to improve the website’s search engine ranking scores, paid ads copy (Google & Meta) and organic social content
- Performing regular content audits to ensure all image and copy content is brand aligned, accurate, optimized, updated, and relevant to the target audience
- Lead all asset management and digital asset storage

**Skill Required**:

- 3+ years of experience in an agency or similar role executing content, preferably for a DTC ecommerce brand
- A degree in Marketing, PR, Journalism, Business Administration, or a related field. A combination of a diploma and experience will also be considered
- Have intermediate graphic design skills with an eye for digital design and a knack for creativity. Experience in Adobe Photoshop & Illustrator and Canva are an asset
- A creative marketing professional, preferably with a strong content creation, graphic development and writing background. Photography and videography skills are a bonus but not required
- Possess excellent written and verbal communication skills. Especially writing and editing skills (particularly writing for a brand on digital platforms)
- Can effectively manage multiple cross-channel projects with top-notch organizational skills. An effective communicator and project manager who never misses a crucial detail or deadline while collaborating across teams to br

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