Content Marketing Specialist

1 month ago


Vancouver, British Columbia, Canada Clariti Cloud Inc. Full time

Our team voted and made it official Clariti has been awarded the prestigious, Great Place To Work in Canada, and we couldn't be more humbled. Our People make empowering cultures possible, and we know what it takes to drive strong engagement because we live it every day, in all of the small and big things we do.

Read more about Us, Our People, and Our Culture here.

What do we do?We empower governments to deliver exceptional citizen experiences

Clariti's government software helps North America's largest and fastest growing communities deliver exceptional community development, permitting, and licensing experiences online. Every day, our solutions help governments approve more permits for new homes, business licenses for entrepreneurs, and professional licenses for essential workers.

As of 2023, following Clariti's acquisition of Camino Technologies, a leading permitting and licensing software company serving small and mid-sized governments, our software is used by over 150 million people each day.

If you're interested in learning more about our company culture, and joining our team of relentless builders, you can check out more about our team here.

What will you work on?

Reporting to the Content Marketing Manager, the Content Marketing Specialist will extend Clariti's reach and connect with our target local government customers, collaborating with the Demand Generation and Product Marketing teams. The ideal candidate is a powerhouse content creator and social media guru who can spin a clever sentence just as well as design a LinkedIn carousel or edit a video.

You have a knack for storytelling, understand SEO and inbound marketing, and are skilled at coming up with ideas to gain more exposure. In this role, you'll exercise your creativity and attention to detail daily. You'll be a wearer of many hats tasked with running Clariti's blog and social channels, writing short and long-form copy for everything from blogs to product sheets, designing graphics, and optimizing content for SEO. You're a passionate self-starter who thrives on balancing creativity with data. Sounds like you? Keep reading

As a Content Marketing Specialist at Clariti, you'll get to :

  • Grow the Clariti blog ensuring we adhere to SEO best practices — including ghostwriting or editing for internal and external SMEs; designing, sourcing, or briefing in supporting graphics; keeping contributors accountable to deadlines; and reporting on analytics
  • Write blogs, case studies, video scripts, whitepapers, ebooks, and other content
  • Manage our social media channels—creating copy and images, posting to our feed, and reporting on engagement and growth
  • Conduct interviews with our customers and SMEs
  • Manage our internal sales enablement library (Showpad)
  • Edit videos — including collaborating with internal teams and external contractors, and sourcing graphics
What you bring to the team?
  • University degree in English, Communications, Marketing or related field
  • 3+ years of experience in marketing in a content-focused role (SaaS experience preferred)
  • You're a writing whiz and hawk-eyed editor with impeccable attention to detail
  • Knowledge of the ins and outs of inbound marketing
  • Ability to work within a voice and style guide
  • Understanding of SEO best practices and how to apply them on page
  • Design chops skills and knowledge of Photoshop, Illustrator, and Premiere Pro (nice to have)
  • Working knowledge of Google Analytics
  • You're an organized self-starter who anticipates project needs
  • Experience using Hubspot
  • Basic coding for web design (HTML/CSS)

The initial base salary range for this role is expected to be between $65k - $80k annually. Our compensation bands are based on various factors, including the labour market (as informed by our business stage and industry), job type and job level. Exact salary offers will be determined by factors such as the candidate's qualifications, experience, knowledge and skills.

If you have questions about compensation as we move through the process, we're happy to discuss further.

Why join Clariti?Our Commitment to ED&I

At Clariti, we're on a continuous learning journey as it relates to Equity, Diversity, & Inclusion. We know that diversity is a strength, and recognize that the unique backgrounds across our team help us make better decisions, result in more creative solutions, and ultimately lead us to stronger paths of success. We're working to create a workplace and team that is as diverse as the communities we serve, and we aim to provide an environment that allows every person to bring their whole and authentic self to work every day. Curious how we've been working on this? Reach out to our People & Talent team and we'd be happy to share more details on the workshops, policies, and processes that we have both in place today, and in the works for the future.

We are inspired by the unique contributions and insights of our team members, and are invested in continuously improving our employees' experiences as we grow. We pride ourselves on supporting our team to show up every day being the best they can be, and in addition to our collaborative and people-focused environment, we offer our team:

  • 100% 'remote-first' Work Environment - our people are our greatest asset, and everyone requires a different environment to do their best work. To maintain flexibility in our workstyles and locations, our team works remotely - currently across Canada and the United States
  • Flexible Work Hours - everyone on the team works a typical 8-hour workday, however as we span various timezones, we have defined core hours for collaboration from 9am-2pm (PST). Outside of that window, we recognize that everyone has busy and diverse lives, so we encourage our team to be flexible in their schedules for work based on their personal needs and preferences
  • Competitive Total Compensation - we recognize the valuable contributions and hard work of our team, and reward them for it
  • Personal Time Off (PTO) - we recognize the need for recreation, and to ensure that all employees are taking adequate rest, we offer our team 29 days of paid time-off (broken down as 3 weeks of vacation + 8 flex days + 2 holiday observance days + 4 team appreciation days)
  • Comprehensive Extended Benefits package - including coverage for medical, dental and vision - starting on day one
  • $500 Annual Wellness Spending Account - (prorated based on start date) for team members' personal health and wellbeing
  • An Annual Professional Development budget, and high potential for growth and continuous learning
  • Team Building Initiatives - in partnership with leadership and our People & Talent team, we have a culture committee who regularly host events and activities to support team socials and engagement
  • Onboarding & Quarterly WFH budget - we provide each of our team members with $300 to get started, and $150 per quarter (adjusted based on CAN or US location) to spend towards home office expenses, co-working memberships, or anything they need to make their personal work space comfortable
  • Tech Tools and Stack - we provide the team with a Mac (or PC where necessary), and for regular collaboration and day-to-day work management, we use Google Workspace, Zoom, Slack, Confluence/Jira, Lattice, Rippling and Greenhouse

Background checks - Because our customers trust us with sensitive information, we require all successful candidates to undergo comprehensive background checks before joining our team. We focus strictly on global sanctions and criminal offences that are directly relevant to employment at Clariti, and follow all applicable privacy and human rights legislation. Questions? Ask us - we're here to help.

Don't meet all the requirements but still interested in applying for an opportunity? We're all on a journey to learn constantly and have areas to grow in and develop. If you bring some of the above skills to the table and are still developing in others, please apply with us anyway Learning and experience isn't a one-way path, if you believe you have the background needed to make an impact in this role, we'd love to hear from you.

If you require accommodations in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in our hiring process for any reason, please direct your questions to and we'll be happy to support you.



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