Paid Search

3 weeks ago

Toronto ON, Canada EightSix Network Inc Full time

Our client, a boutique digital marketing agency with global customers is hiring for a Paid Search & Paid Social Manager to join their growing teams. With a strong reputation in EMEA and APAC, our client is growing their agency in North America with renowned B2B and B2C clients including Calm, Zipcar, END, Quickbooks and more They specialize in digital and performance marketing (including search, social, programmatic, display, SEO and more) as well as data, strategy and technology services.
The Paid Search & Paid Social Manager will be hands on keyboard, setting up, executing and optimizing campaigns across all search and social channels. Experience working on the strategy and delivery of campaigns across both channels is essential, ideally within a digital agency environment. Develop comprehensive paid search and paid social media strategies aligned with overall marketing objectives.
Collaborate with internal teams to ensure alignment of paid campaigns with broader marketing initiatives.
Create, implement, and optimize paid search and social media campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, Twitter).
Monitor campaign performance closely, analyze key metrics, and adjust strategies as needed to maximize ROI.
Utilize A/B testing and other optimization techniques to improve campaign performance continuously.
Manage advertising budgets effectively to achieve KPIs and maximize ROI.
Provide regular reporting and analysis of campaign performance, highlighting successes and areas for improvement.
Lead and mentor a 1-2 paid search and paid social specialists, providing guidance and support to help them achieve their goals.
Bachelor's degree in Marketing, Advertising, Business, or a related field.
~3/4 years of experience in managing paid search and paid social media campaigns, ideally within an agency environment
~ Experience using other social channels such as TikTok, Reddit, Pinterest and/or Snapchat
~ Experience managing multiple accounts & strategies
~ Advanced Excel user
~ Articulate with good writing and client facing skills

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