Sem Specialist

3 days ago

Montréal, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).

Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Hybrid work from home schedule (head office);
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

THE PURPOSE OF THE ROLE
Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.
- Implement media planning and integrate acquisition strategy.
- Contribute to the development of customer acquisition KPIs, strategies and campaigns.
- Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
- Optimize campaign content to maximize campaign performance.
- Contribute to planning between internal and external teams.
- Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
- Create, analyze, and correct text and text ads in accordance with SEO standards for advertising campaigns.
- Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
- Develop, implement, and monitor acquisition programs.
- Develop traffic acquisition strategies with internal teams.
- Contribute to the increase of the conversion rate and sales by implementing different customer acquisition strategies.
- Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
- Collaborate and be responsive to customer acquisition opportunities raised by other departments.
- Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
- Monitor, measure, and track search metrics and analyze trends.
- Collaborate on various digital projects.

**REQUIREMENTS**:

- A Bachelor's degree in marketing, e-commerce concentration or equivalent.
- A minimum of 5 years on digital marketing campaign management and optimization on search engines, social media, and digital platform (SEM).
- A minimum of 3 to 5 years of relevant experience is required in marketing and e-commerce.
- Proficiency in setting up SEM campaigns (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more).
- Writing skills (an asset).
- Knowledge of e-commerce and digital marketing best practices, SEM and SEO.
- Experience in retail and e-commerce (an asset).
- Attention to detail, organizational skills, and prioritization.
- Ability to work under pressure in a fast-paced environment.
- Ability to manage multiple projects simultaneously.
- Ability to quickly find solutions to problems.
- Creative mind, strong interest in the fashion industry and copywriting.
- Knowledge of the Optimizely platform and HTML (an asset).
- Mastery of the following tools:

- GA4 360
- Google Ads (Search Ads 360)
- DV 360 and CM 360
- Google Tag Manager
- Facebook Ads and Analytics
- Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn
- Bing
- Criteo (an asset)

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