Sem Specialist

5 months ago


Montréal, Canada FlightHub Full time

**UNCAGE YOUR** **AMBITION **as an
**SEM Specialist**:
We are **FlightHub Group**, an ambitious team of people that created **FlightHub** and **Justfly**. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, totaling 3 billion dollars in sales, and, whereas the pandemic may have slowed us down a little, we are coming back even stronger. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.

Many career paths can prepare you for this life-changing opportunity, but preferably, you're highly skilled to:

- Manage and optimize large, complex SEM campaigns that align with business objectives with mínimal guidance;
- Create engaging, relevant ad copy that resonates with our audience and maximizes CTR and other key metrics;
- Conduct comprehensive keyword research to identify high-impact opportunities and drive targeted traffic;
- Implement meticulous ad group structuring to ensure ads are highly relevant to user queries and intent;
- Identify keyword and campaign structure gaps;
- Ensure ads are targeted to the most relevant audiences and search queries;
- Utilize strong Excel and Google Ads Editor skills to make bulk keyword and ad copy changes efficiently;
- Run A/B tests to refine ad creatives, landing pages, and other campaign elements for improved performance;
- Vigilantly track competitors' SEM activities and recommend adjustments based on competitive analysis;
- Provide regular reports and actionable insights to the Senior SEM Manager, highlighting successes, opportunities, and refinements.

**Critical Competencies**
- 3+ years of demonstrated experience managing SEM campaigns;
- Strong Excel skills;
- Exceptional skills in keyword research, ad copywriting, ad group structuring and bulk edits;
- Impeccable attention to detail and multitasking abilities.
- **Please note this position is in Montreal, Quebec**

**Show us your drive and join our team**

LI-CV1

**LIBÉREZ VOTRE AMBITION - DEVENEZ**
**Spécialiste Optimisation Moteurs de Recherche**:
Nous sommes le groupe FlightHub, nous formons une équipe ambitieuse derrière les agences de voyages en ligne FlightHub et Justfly. Nos marques sont devenues deux des agences de voyages en ligne les plus importantes en Amérique du Nord. Nous servons maintenant plus de trois millions de clients par année, et générons au-delà de trois milliards de dollars de ventes, et, même si la pandémie nous a un peu ralenti, l'industrie des voyages recommence à montrer des signes de vie, et le moment est propice pour vous joindre à nous parce que nous en profitons pour revenir encore plus forts. Nous rêvons en grand, nous poursuivons nos objectifs avec passion, et nous avons confiance en notre habilité à les atteindre.

De nombreux parcours professionnels peuvent vous préparer à cette opportunité unique, mais de préférence, vous êtes hautement qualifiés pour:

- Gérer et optimiser des campagnes SEM complexes et de grande envergure qui s'alignent sur les objectifs de l'entreprise avec un minimum de conseils;
- Créer des textes publicitaires attrayants et pertinents qui trouvent un écho auprès de notre public et maximisent le CTR et d'autres indicateurs clés;
- Mener des recherches approfondies sur les mots clés afin d'identifier les opportunités à fort impact et de générer un trafic ciblé;
- Mettre en œuvre une structuration méticuleuse des groupes d'annonces pour s'assurer que les annonces sont très pertinentes par rapport aux requêtes et aux intentions des utilisateurs;
- Identifier les lacunes dans la structure des mots-clés et des campagnes;
- Veiller à ce que les annonces soient ciblées sur les publics et les requêtes de recherche les plus pertinents;
- Utiliser de solides compétences en Excel et en Google Ads Editor pour modifier efficacement les mots clés et les textes des annonces;
- Effectuer des tests A/B pour affiner les créations publicitaires, les pages de destination et d'autres éléments de la campagne afin d'en améliorer les performances;
- Suivre de près les activités SEM des concurrents et recommander des ajustements sur la base de l'analyse de la concurrence;
- Fournir des rapports réguliers et des informations exploitables au Senior SEM Manager, en soulignant les succès, les opportunités et les améliorations.

**Compétences essentielles**:

- 3+ ans d'expérience démontrée dans la gestion de campagnes SEM;
- Solides compétences en Excel;
- Compétences exceptionnelles en recherche de mots clés, rédaction d'annonces, structuration de groupes d'annonces et modifications en masse;
- Une attention irréprochable aux détails et des capacités multitâches.


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