Content Marketing Specialist

3 weeks ago

Quebec City, Canada Kimoby Full time

**Company profile**

Since 2013, Kimoby has revolutionized the auto dealership industry with its Dealership Engagement System (DES). Tailored for North American auto groups and independent dealerships, Kimoby DES is a game-changer in this archaic industry, driving increased revenue, superior customer experiences, and scalable business growth.

The cutting-edge platform seamlessly integrates with all major Dealer Management Systems (DMS), streamlining customer data flow. From automated appointment reminders and targeted campaigns to quick estimates and mobile payments, we empower dealerships to elevate customer experiences and set new, modern industry service standards.

Ranked 51st on the Growth List 2020 and recognized as a Great Place to Work for three consecutive years, Kimoby is not just a technology company; we are leaders in innovation, shaping the future of auto dealership customer experiences together.

**The role**

**The challenge**
- Execute a comprehensive content marketing strategy aimed at enhancing customer engagement and driving brand awareness across various distribution channels, including websites, Google Ads landing pages, social media platforms, and more;
- Produce compelling and persuasive copy in both English and French for a range of marketing materials;
- Collaborate with cross-functional teams to ensure brand consistency and optimize content for various digital formats;
- Utilize SEO best practices to enhance content visibility and drive organic traffic;
- Stay abreast of industry trends and best practices in content marketing, continuously seeking opportunities for innovation and improvement;
- Collaborate with the VP of Marketing to develop organic and paid advertising strategies for the company's products and solutions;
- Analyze and ensure follow-up on communication metrics and reporting in the CRM;
- Perform any other tasks related to marketing and communications.
- Bilingual proficiency in French and English required;
- Minimum of 3 years of hands-on experience in content marketing and/or copywriting;
- Diligent, flexible and detail-oriented personality;
- Great organization skills and ability to prioritize;
- Expertise in various content formats, including written, visual, and multimedia;
- Experience working with website content management (CMS) is considered an asset;
- Experience within a SaaS environment is considered an asset;
- Practical experience with Hubspot CRM and/or is considered an asset.

**The benefits of working at Kimoby**
- A flexible work schedule, because work-life balance is important to all of us;
- Possibility of working remotely, with a $500 stipend to set up;
- A dynamic team whose members always strive to surpass themselves;
- Abundant challenges and projects;
- Employer-paid bus pass;
- Group insurance coverage from day one, which includes telemedicine for your convenience;
- Access to a network of private health clinics in your city;
- A robust retirement plan with Wealthsimple that includes employer contributions:

- 2% after 6 months;
- 5% after 4 years.
- One-month sabbatical leave every 4 years. Enjoy
- _________________________________________________

**Profil de l’entreprise**

Depuis 2013, Kimoby a révolutionné l'industrie des concessionnaires automobiles avec son Système d'Engagement Concessionnaire (Dealership Engagement System - DES). Adapté aux groupes automobiles nord-américains et aux concessionnaires indépendants, Kimoby est un véritable changement de paradigme dans cette industrie archaïque, permettant à ceux-ci de générer plus de revenus, d'offrir des expériences client supérieures et de favoriser une croissance opérationnelle évolutive.

Ce DES s'intègre parfaitement à tous les principaux Systèmes de Gestion des Concessionnaires (Dealership Management System - DMS), facilitant la synchronisation des données client. Des rappels de rendez-vous automatisés et des campagnes ciblées aux estimations rapides et aux paiements mobiles, Kimoby donne aux concessionnaires les moyens de rehausser les expériences client et d'établir de nouveaux standards de service modernes dans l'industrie.

Classé 51e sur la Liste de Croissance 2020 et reconnu comme un excellent lieu de travail pendant trois années consécutives, Kimoby n'est pas seulement une entreprise technologique ; nous sommes des leaders en matière d'innovation, bâtissant ensemble l'avenir de l'expérience client dans l'industrie automobile.

Avez-vous ce qu’il faut pour vous joindre à notre équipe passionnée et talentueuse?

**Le rôle**

En tant que responsable marketing et communications, vous jouerez un rôle clé en créant, en distribuant, en analysant et en optimisant les nouvelles communications et publications. Vous serez également responsable de développer et d'analyser de nouvelles pages Web et des campagnes de courrier électronique de fidélisation pour les clients existants afin d'augmenter la visibilité de la marque et l'adoption des

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