Field Marketing Specialist

2 weeks ago


Quebec City, Canada Red Bull Full time

Diplôme universitaire.

**Description de l'entreprise**:
Le ou la Field Marketing Specialist
- Consumer Collecting voit avant tout à la bonne exécution des stratégies de marketing de Red Bull en gérant les programmes de promotion auprès des consommateurs (Red Bull Student Marketeers et campus en particulier) dans l’objectif de rehausser la pertinence des produits Red Bull et d’inciter les consommateurs de toute la région à les essayer. De plus, il ou elle veille à l’exécution de certains projets de Red Bull en ciblant les publics clés, en tissant des liens avec des influenceurs et en maintenant le produit à l’avant-plan pour interpeller les consommateurs cibles.

**Description du poste**:
**PROGRAMME RED BULL STUDENT MARKETEERS**

Recruter, former et gérer une équipe d’étudiants universitaires qui feront de Red Bull un élément essentiel et pertinent dans la vie de leurs camarades.

Encadrer, motiver et mentorer les Red Bull Student Marketeers pour qu’ils offrent une bonne expérience consommateur à tout coup, et veiller systématiquement au renforcement des pratiques exemplaires et à l’exécution de la stratégie définie.

Comprendre le milieu étudiant et élaborer un plan personnalisé pour chaque campus universitaire en fonction de la stratégie nationale de marketing dans les universités.

Gérer les activités courantes des ambassadeurs étudiants et veiller à l’atteinte des indicateurs de rendement clés (projets et activations, canettes, connaissance des produits), tout cela afin de mieux interpeller les étudiants.

**COLLABORATION INTERFONCTIONNELLE**

Avec les Consumer Collecting Manager et le Field Marketing Manager, fixer des objectifs clairs pour favoriser les essais auprès de nouveaux utilisateurs et d’utilisateurs occasionnels afin d’élargir le bassin de consommateurs, et soutenir les initiatives de vente et les événements de la région.

Créer et exécuter un plan de marketing régional cadrant avec la stratégie nationale pour favoriser l’essai des produits.

Mettre en place, organiser et superviser des activités de vente qui assurent une distribution impeccable et une visibilité maximale sur les campus et à proximité.

Gérer les budgets alloués aux initiatives régionales.

**Qualifications**:
Deux à quatre ans d’expérience en marketing ou dans un domaine connexe.

Excellentes compétences de présentation et capacité à s’intégrer aisément à un groupe des plus diversifiés.

Solides compétences de présentation orale et écrite, et souci du détail.

Leadership marqué, bon sens de l’initiative et solides compétences en communication.

Capacité à respecter des délais stricts et serrés.

Très bon sens de l’organisation et des priorités.

Permis de conduire valide et dossier de conduite sans tache.

**Informations complémentaires**:
E

Diplôme universitaire.

L

Compétence bilingue (anglais et français)


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