Audience Development Specialist

4 months ago

Toronto, Canada Museum of Contemporary Art Full time

**Description**:
**Position Summary**

Posted on: September 3, 2024
Closing on: Open until filled
Location: Toronto, ON
Employment Type: Part-time
Remote/Onsite: Hybrid
Report to: Director of Marketing
Start date: As soon as possible

**Salary**: $31.21 to $41.61 per hour

The Audience Development Specialist will lead a specific project from September 2024 to December 2026 that aims to better communicate and promote MOCA’s unique offerings in order to drive attendance, attract new audiences, foster impactful partnerships, raise the museum’s profile, and ultimately support revenue generation. This position offers a dynamic role within a team that will focus on developing and implementing a more comprehensive audience development strategy, leveraging MOCA’s resources and productions to their fullest potential, supporting its mission and operations. This position will be responsible for supporting capacity building within the organization in relation to the project’s activities and goals.

**Key Responsibilities**:

- Working closely with MOCA’s Marketing and Operations teams, lead the development and implementation of the Community Outreach & Partnerships Strategy
- Develop a project plan and validate it with project staff and stakeholders
- Establish specific goals, and identify key milestones, related to the project objectives
- Implement evaluation processes that track the project’s progress, using specific metrics
- Manage the project budget, closely tracking expenses
- Act as Project Manager for the ~2.25 year project including timelines and deliverables
- Oversee coordination of Project Team to effectively deliver project activities including outreach, promotion, events, partnership development, networking, and audience development, leveraging MOCA’s unique offerings to drive revenue generation
- Lead collaboration with other MOCA departments (including Programming, Marketing, and Development) to support project implementation
- Undertake or draw on existing market and stakeholder research to inform project strategies and activities
- Liaise with Project Consultants to support project activities
- Provide regular updates to MOCA leadership, and reports to the Board or Funders as necessary
- Develop, implement, and manage the museum's social media strategy to enhance brand visibility, engage audiences, and drive online growth

**Skills, Knowledge and Expertise**:

- 5+ years in a role that included strong audience development activities, preferably with experience in the visual arts or museum sector
- Ability to effectively establish personal connections, set up meetings, plan partnerships and collaborations, and build and develop strong relationships
- Deep networks in the tourism, public relations and/or marketing sectors in Toronto or Canada, bonus if these relationships extend to the US
- Experience in social media management, including content planning, community management, and content creation
- Strong strategic planning and project management skills
- Superb organizational skills
- Ability to prioritize and work on multiple tasks simultaneously
- Ability to adapt to the changing circumstances of a project
- Set and track targets using specific metrics, and share evaluation data

**Benefits**:

- Health, Dental, Accidental Death and Dismemberment, Long Term Disability
- Attractions Ontario Benefits
- Toronto Attractions Council Benefits
- Ontario Living Wage Network Employer

**About Museum of Contemporary Art**:
The Museum of Contemporary Art Toronto is at the heart of the art ecosystem. MOCA will be ambitiously inclusive, interdisciplinary, and internationally renowned through our work with artists. A place for everyone to explore that provokes ideas and discussion and challenges the current cultural moment.

Artists, relationships, and experimentation are at the centre of everything we do. MOCA Toronto presents rotating exhibitions and programmes that prioritize twenty-first-century artistic production, primarily through commissioning new work. We foster active dialogue, participation and celebrate complexity; in order to serve as an inclusive cultural hub in this hyper-diverse city and world.
- Equity, inclusion, and access
- Artist-centered, interdisciplinary and process-oriented
- Critical conversations and transformative work at our core
- Reciprocal and relationship-based
- Locally rooted and globally connected
- Courage and Responsibility

MOCA is a twenty-year-old institution that has experienced numerous iterations over the years. However, two main aspects have remained constant:

- The institution has served as an important gathering space in Toronto and Canada for artists to experiment, celebrate complexity, and offer thought-provoking responses to the current cultural moment
- MOCA has been and is constantly evolving and expanding with our times

In September 2018, MOCA moved into the Auto BLDG, a purpose-designed home in a former industrial space at the heart of a new

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