Specialist, Social Media

1 month ago

Brampton, Canada City of Brampton Full time

**Job Description**:
**JOB TITLE**:Specialist, Social Media

**DEPARTMENT**:Corporate Support Services

**POSTING NUMBER**:105401

**NUMBER OF POSITIONS**:1

**JOB STATUS & DURATION**:Full Time Permanent

**HOURS OF WORK**:35 hour workweek

**LOCATION**:Hybrid Model - when working onsite, you will report to the location of City Hall.

**SALARY GRADE**:4

**HIRING SALARY RANGE**:$75,358.00 - $84,778.00 per annum

**MAXIMUM OF SALARY RANGE**:$94,198.00 per annum

**JOB TYPE**:Management and Administration

**POSTING DATE**:May 10, 2023

**CLOSING DATE**:May 21, 2023

**AREA OF RESPONSIBILITY**:
Reporting to the Manager, Media and Engagement, this role is responsible for helping lead, develop and execute Strategic Communications’ social media content, activities and campaigns to increase awareness and meaningfully engage with the City’s audiences.

The Specialist will act as a key player on the Media and Engagement team in coordinating, creating and reporting on social media content.

**OPERATIONS SUPPORT**
- Act as lead liaison for the City’s social media management platform; working directly with the vendor and providing any key technological updates to the team
- Monitor City of Brampton social media channels on a daily basis
- Create ad-hoc posts and campaigns, collaborating with team members and departmental clients
- Manage monthly and weekly editorial calendars for City of Brampton channels
- Booking, monitor and report on social media advertisement campaigns
- Respond to social medial enquiries from the public and consult with key internal stakeholders to provide consistent and appropriate information.
- Provide day to day co-ordination and guidance for social media requests to meet operational needs.
- Attend City of Brampton events as required

**COMMUNICATIONS AND REPORTING**
- Lead and implement social media strategy and ensure all channels adhere to best practices
- Develop and implement protocols, guidelines, playbook, staff training and social media communication plans
- Maintain knowledge and understanding of new technology, new trends and the latest in social media innovation.
- Maintain up-to-date files, documentation, correspondence or other relevant materials
- Ability to identify risks and opportunities w and collaborate with the team to manage and respond to these situations

**CUSTOMER SERVICE AND COLLABORATION**
- Build and maintain a relationship with cross-functional departments, team, management and externally, to foster and support social media platforms.
- Act as a key liaison and lead with the City’s Internal Social Media Working Group; developing agendas for regular update meetings, sharing corporate messaging with all leads as required, managing access to the City’s social media management platform
- Liaise with key departments to prepare formal responses that integrate with each of the social media corporate channels.

**BUDGET SUPPORT**
- Use of effective resource and expense management at all times to meet corporate policies and guidelines.

**TEAMWORK AND COOPERATION**
- Support special projects and training as required.
- Work well within diverse groups in support of operational goals and objectives.
- Demonstrate corporate values at all times.
- Participate as a member of cross-functional team.

**SELECTION CRITERIA**:
**EDUCATION**:

- Post-secondary degree or diploma in Marketing, Communications, or other related field.

**REQUIRED EXPERIENCE**:

- 3-5 years of professional experience managing social media accounts, campaigns and communities, with a proven ability to build and engage online communities
- Strong knowledge and experience in social media platforms - Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube
- Proficiency in developing and editing short-form videos (Instagram Reels and TikTok videos)

**OTHER SKILLS AND ASSETS**:

- Proficiency with social media listening and management tools such as but not limited to, Sysomos, Sprinklr, Google Alerts, Hootsuite
- Proven track record of listening and engaging with the online community is an asset
- Excellent writing and communication skills
- Knowledge of Municipal, Regional, Provincial and Federal Governments and applicable Legislations is an asset
- Ability to develop and maintain effective working relationships with the community and other levels of government.
- Ability to identify business needs, initiate and coordinate project resource requests
- Customer Service and People Management skills; Interface with internal and external customers to meet corporate service standards
- Organizational skills; Detail-oriented, well organized and able to coordinate and multi-task to accomplish a variety of tasks and activities with conflicting priorities and timelines

LI-MG1
- **_
- Various tests and/or exams may be administered as part of the selection criteria._

**Alternate formats will be provided upon request.**

**Interview**:Our recruitment process may be completed with video conference technolog

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