Residential Marketing Coordinator

3 weeks ago

Calgary, Canada Strategic Group Full time

Strategic Group owns and develops office, retail, and residential properties across Canada. Beyond real estate, we own business in construction, building services, oilfield services, hospitality, pet care, agriculture, technology, and corporate finance.

Residential Marketing Coordinator
Calgary, AB, Canada
Strategic Group owns and develops office, retail, and apartment properties across Canada with a strategy to own for the long term by focusing on sustainability and recurring revenue. Strategic Group fosters a corporate culture of creativity and unconventional approaches, which has created a vertically integrated operation that encompasses acquisition, financing, development, redevelopment, leasing, asset management and property management.
Residential Marketing Coordinator

In this position, the Residential Marketing Coordinator will be responsible for developing and executing various marketing strategies, with a focus on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.

Key Responsibilities
- Assist in the development and execution of comprehensive marketing strategies for residential properties, focusing on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.
- Oversee the management of residential websites, ensuring a seamless user experience and effective lead generation.
- Utilize creative skills to develop captivating brochures, templates, and other collateral materials.
- Monitor the performance and constantly optimizing the campaigns based on data-driven approach and learnings from multiple A/B tests
- Launch Marketing - assist in the building of new launch campaigns/ads for paid search, YouTube, and display across multiple ad platforms.
- Stabilized Marketing - provide insight into ad performance, suggestions & creating new content to build brand awareness when required.
- Rentsync platform updates and reporting to the Brand & Community Manager on CRM marketing analytics.
- Social Media account monitoring & posting (scheduling, creative, copy) across all Residential assets.
- Additional tasks that may be requested by the Brand & Community Manager

**Qualifications**:

- Bachelor’s degree in marketing, Communication, or a related field.
- Minimum of 3 years of experience in residential marketing.
- Has 3+ years of experience in paid acquisition marketing running Paid Search, and/or Display campaigns in Google Ads, Facebook/Instagram Ads, etc.
- Strong tactical knowledge in all social media channels (specifically Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube)
- Graphic design experience is an asset.
- Ability to work independently or as part of a team.
- Strong written and verbal communication skills.
- Excellent interpersonal skills with the ability to communicate effectively and professionally.
- Strong time management skills and adaptability.
- Possession of a valid Class 5 license and a reliable vehicle.
- Ability to travel to Edmonton occasionally.

At Strategic Group, we value our employees and offer a competitive compensation package that includes an extensive health and dental benefit plan, among other perks, including three weeks of paid time off and five flex days to promote work-life balance. We embrace a hybrid work environment that allows for flexibility and accommodates individual needs.

Our strategy is to own real estate and other investments for the long term, which is why we focus on sustainability and recurring revenue. Our creative and unconventional approach to business is reflected in our mantra: Creating value others can't by seeing what others don't.

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