Media Experts

2 weeks ago

Toronto, Canada IPG Mediabrands Full time

General information

**Agency**:Media Experts

**Job Function**:Social

**Location**:Toronto, Canada

**Job Ref#**:14792
- Description & Requirements

**Position Summary**
We are actively seeking for dynamic, best-in-class talent to join the HALO by Matterkind team as a Paid Social Media Associate.
As an Associate, you will assist in the day-to-day stewarding of both account and media activity on assigned campaigns for our clients and help take social media advertising strategy, planning and execution to the next level.
This entry-level opportunity will kick-start your career in digital media and provide a platform to partner with the world’s leading consumer brands.

**Key Responsibilities**
- Support Specialists & Senior Specialists on all tasks related to the development, implementation, launch, monitoring, optimization and reporting of social media advertising campaigns across ad manager platforms for Facebook/Instagram, Reddit, TikTok, Twitter, LinkedIn, Snapchat and Pinterest.
- Use research tools (Brandwatch, Influencity, 4C Scope, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc.
- Follow all internal processes and ensure consistency of execution, performance, optimization, testing, ad specs, campaign objectives & KPIs.
- Help maintain detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients’ business with HALO by Matterkind.
- Pull data for billing, delivery and performance reports, populate templates and help generate insights and recommendations.
- Learn all about paid social capabilities including platforms, technologies, and targeting options within HALO by Matterkind to help teams find best in class solutions for our clients.

**Desired Skills & Experience**
- Post-secondary certificate or degree with a preference for Media and/or Marketing specialization or similar achievement.
- Thrives in a fast-paced, dynamic environment.
- Excellent working knowledge of the Microsoft Office Suite of programs.
- A passion for social media and an eagerness to learn.
- Active user / participant in social media platforms is a plus.
- Excellent writing and communication.
- Ability to multi-task, excellent organizational skills, attention to detail, and accuracy when working with numbers.
- Excellent quantitative/analytical skills with the ability to draw conclusions based on data.
- Ability to work collaboratively as part of a cross-functional team.

**Employment Transparency**About Us
The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 40 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

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