Foodservice Analytics Manager
5 months ago
The Customer Category Manager on the Insights and Analytics team will be responsible for unearthing category insights that will inspire strategic solutions for Foodservice Customer partners and for High Liner Foods. Leveraging hindsight (performance metrics through proprietary data systems, ROI analysis, etc), insight (consumer-led data, market trends), and foresight (macro trends, category performance and trajectories, etc), the Customer Category Manager will build concise stories with actionable business recommendations with the goal of unlocking opportunities across our portfolio for our customer partners. The incumbent will help guide cross-functional partners within the organization to make business decisions based on our customer strategic priorities; they will be able to build relationships that uncover these customer priorities. The Customer Category Manager will ensure that all product, trade and innovation solutions are customer relevant, driven by data and consumer validated. The scope of this role will be to primarily support specific NA Foodservice Distributor partners.
**Essential Duties and responsibilities**
- Leverage multiple data sources to tell a holistic story linking consumer and customer insights, market trends and portfolio solutions for our FS customer partners
- Ability to leverage custom and syndicated sources to develop foresight on growth trends for the FS landscape and Seafood industry
- Play an integral part of annual strategic planning, providing a point of view on category and company growth and share targets to feed into future business planning and marketing direction
- Advanced presentation skills, confident presenting insights and recommendations to Customers and Internal Sales Teams across North America
- The expert on Foodservice consumer / customer / category performance, providing timely updates to marketing / sales / product development materials
- Present at key FS department meetings on business results and trends
- Provide unbiased vendor evaluation and ongoing relationship management
- Develop and maintain internal topline reporting, quarterly business reviews, ELT materials, and other ad-hoc reporting and analysis for internal FS and Leadership team purposes
**Qualifications**
**Required**:
- Bachelor's degree
- At least 2 - 5 years of experience in a category management function in the Foodservice environment
- High level analytical capability
- Proficiency in using syndicated data and panel metrics (NPD Supply Track, CREST, etc)
- Strong decision-making capability
- Track record of successfully implemented recommended strategies at the customer level
- Experience presenting and collaborating with internal partners and external customers
- Ability to assimilate and interpret data from multiple disparate data sources into concise action-oriented recommendations
- Experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels
- Experience in managing vendor/customer relationships
- Expert Excel and PowerPoint skills
- Ability and willingness to travel
**Preferred**:
- Experience in the Foodservice CPG industry
- Experience with Distributor data sharing platforms
- Experience in storytelling
**Travel**:
- Expected travel for this role is 20% to 35%, bit dependent on home location
- Ability to obtain passport to travel if necessary
Direct reports
N/A
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
HLSJ
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