Marketing and Communications Specialist

2 weeks ago


Scarborough, Canada Senior Persons Living Connected Full time

**Mission Statement**:Understand the aspirations of seniors and respond with innovative supports.

**Vision Statement**:Building inclusive communities where all seniors are connected to living their best possible life.

**What to expect when you join SPLC**:

- Competitive Compensation and Benefits, including group health benefits and pension.
- Rewarding career that supports meaningful work in our communities.
- Training and Professional Development opportunities.
- Healthy and safe working environment.

**Position: Marketing and Communications Specialist***:
**Full-Time; Permanent)**:
**Hours of Work**:35 hours per week - Hybrid

**Reports to**:Director of Information Management and Development

**Deadline**:Until position is filled

**Position Summary**:
Reporting to the Director of Information Management and Development, the Marketing and Communications Specialist is responsible for creating and managing compelling multi-channel content to build and maintain relationships with potential and existing customers, partners and other stakeholders.

**Responsibilities**:

- Develops and implements effective corporate communication plans to support strategic goals and objectives in collaboration with functional teams.
- Communicates all agency news to staff, clients, volunteers, board members, partners, donors, media, and government.
- Creates and coordinates promotional and marketing materials, and press releases for distribution through social, digital and print media platforms.
- Works with Care Services and Housing staff to generate compelling stories.
- Writes and organizes annual review, newsletters and correspondence and coordinates and edits department contributions.
- Manages social media accounts and website content.
- Tracks return on investment (ROI) and effectiveness of marketing and other campaigns, and actions necessary adjustments.

**Education**:

- Bachelor’s degree in Marketing, Communications, Public Relations or related field
- Certificates or additional training in related fields an asset

**Experience and Skills**:

- Proven work experience in marketing and communications
- Experience with multi-channel marketing and advertising campaigns
- Excellent verbal and written communication skills
- Hands-on experience with web content management tools such as WordPress and Hootsuite
- Familiarity with Adobe Creative Suite
- Knowledge of SEO/SEM and how it correlates to content marketing.
- Knowledge of data privacy laws eg. Canadian Anti-Spam Legislation.

**Other**:

- Occasional additional time
- Vulnerable Sector screening required
- Proof of full vaccination required or Medical Exemption Certificate

**While we thank all applicants for their interest, only those applicants selected for interview will be contacted.***:



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