Marketing Specialist

2 weeks ago


Scarborough, Canada Centennial College Full time

Job Number:
- J0123-1787- Job Title:
- Marketing Specialist- Job Type:
- Permanent FT Support- Bargaining Unit:
- FT Support- School/Department:
- Finance & Business Development- Campus/Location:
- Progress Campus / Hybrid- Pay Range:
- $30.87 - $35.77/Hour- Pay Band:
- Support G- Hours/Week:
- 35- Shift Schedule:
- Mon to Fri, 8:30am to 4:30pm (flexible to support events outside of office hours)- Date Posted:
- January 24, 2023- Closing Date:
- January 31, 2023We also recognize that Centennial is situated on the Treaty Lands of the Mississaugas of the Credit First Nation and pay tribute to their legacy as well as that of all First Peoples that have been and remain present here in Toronto. We recognize that First Peoples come from sovereign Nations and that part of understanding our responsibilities of residing on this territory are understanding the true history, circumstances and legacy of the Treaties signed here (such as the Toronto Purchase, Robinson-Huron Treaty and Williams Treaties) and including pre-contact Treaties and Agreements between sovereign Nations and that all peoples in this area are therefore Treaty people with obligations and responsibilities to all our relations.

**Position Summary**
Reporting to the Executive Director, the Marketing Specialist will provide marketing expertise for Centennial College’s Office of Development. The incumbent will be proactive in ensuring the college is at the forefront as a competitive post-secondary fundraising marketplace. The Specialist will collaborate with stakeholders and engage in a variety of creative marketing activities for effective distribution to targeted audiences including: production of marketing materials, products and tools for distribution; develop and deliver original graphic design concepts for campaigns; manage performance metrics to identify best practices and ensure all marketing projects meet overall objectives. The position requires the ability to work autonomously and collaborate with Centennial’s Marketing and Communications Department to make decisions.

**Responsibilities**
- Works collaboratively to create and implement annual marketing and communications plans aligned with development goals and objectives
- Utilises appropriate design software to create a variety of marketing materials (e.g. proposals, publications, reports, presentations, web presence, event invitations and brochures, etc.) to support fundraising, stewardship, and various department events
- Perform research and analysis of target markets; segmenting and project managing the adaptation, distribution and inventory of marketing materials
- Maximizes department exposure on various digital mediums (website, social media etc.)
- Ensures department stays up-to-date with industry trends, using the latest Marketing techniques and strategies to communicate effectively with target audiences
- Identifies, tracks and utilizes information from key performance metrics
- Selects relevant and appropriate information to share with various stakeholders to reach development and alumni goals and objectives
- Maintains collaborative relationships with internal departments (Marketing and Communications, IT etc.)
- Produces digital media (photos and videos) to support marketing materials and overall department goals and objectives
- Additional duties as required

**Qualifications/Experience**
- 2-year diploma or equivalent in Marketing, Advertising, Media or related field
- Certification or completed course work in Adobe Illustrator, InDesign and Photoshop
- Minimum of three (3) years related experience in Marketing, Advertising or Media
- Experience working in the not-for-profit sector an asset
- Intermediate proficiency with Microsoft Office suite (Word, Excel, PowerPoint)
- Superior oral and written communication skills with proven presentation skills
- Strong relationship management skills and commitment to the principles of equity, diversity and inclusion
- Demonstrated experience using a variety of social media platforms
- Demonstrated success to identify, create and implement innovative ways to communicate with target audiences
- Demonstrated success with print and online production
- Strong ability to organize and manage multiple projects under tight deadlines
- Proof of credentials or equivalencies from accredited regional or federal post secondary institutions and/or their foreign equivalents will be required at the time of job offer._

When applying, your cover letter and résumé must include examples that reflect all of the requested skills and qualifications and must be submitted online **by January 31, 2023 at 11:59 PM EST. Please quote Job ID J0123-0718. **Misrepresentation of applicant information will be grounds for your exclusion from the competition or for dismissal should you subsequently be hired for the position. We wish to thank all applicants for their interest and advise that only those selected for an interview will be contacted.

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