Marketing Specialist
4 weeks ago
**About us**
Kissan International (Canada) Inc. is a small business in MANUFACTURING. We are professional and agile.
Our work environment includes:
- Modern office setting
**Duties**:
- Develop and implement creative marketing strategies and campaigns to promote our products
- Conduct market research to identify target audiences and evaluate market trends
- Manage and optimize digital advertising campaigns using platforms such as Google Ads and social media ads
- Utilize Shopify to update and maintain company website
- Monitor website traffic and performance using analytics tools to make data-driven decisions
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing materials
- Plan and execute print advertising initiatives, including designing and coordinating production of print materials
- Assist with budgeting and tracking marketing expenses
**Requirements**:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience in marketing, preferably in a similar role
- Proficiency in Shopify and other content management systems
- Strong research skills to gather market insights and identify target audiences
- Familiarity with digital advertising platforms such as Google Ads and social media ads
- Knowledge of e-commerce principles and best practices
- Proficient in using analytics tools to track website performance and campaign effectiveness
- Excellent written and verbal communication skills
- Strong attention to detail and ability to manage multiple projects simultaneously
**Job Type**: Part-time
Part-time hours: 20 per week
**Salary**: $23.50-$25.00 per hour
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
Work Location: Hybrid remote in Scarborough, ON M1B 5N7
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