Vertical Product Marketing Manager

4 weeks ago

Toronto, Canada TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Global Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in the market, through a vertical lens.

Are you passionate about identifying problems and identifying solutions that help clients grow their businesses? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on sales verticals (for example: FinServ/Auto and disruptors) This individual will own the activation strategy & revenue for their assigned verticals. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the go-to-market strategies and identifying customer pain points. They would support and be part of a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.

**Responsibilities**:

- Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus.
- Be focused on revenue & scaled activation and solution selling through Sales enablement.
- Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
- Partnering with cross-functional teams to drive vertical product adoption
- Partner closely with the Sales team to deeply understand user pain points, from business requirements, and prioritize solutions to influence the direction of product development
- Lead vertical understanding, opportunity assessment, and customer feedback and represent the vertical/market with Product teams.
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions

**Qualifications**:
**Required Qualifications**:

- Driven by revenue and guided by revenue in all decisions
- Bachelor's degree
- Experience in product marketing or product strategy with advertising products
- Significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)
- Experience partnering with and influencing product teams to represent market/Auto, Finserv and Disruptors
- Experience partnering with and influencing sales teams and developing go-to-market strategies

**Preferred Qualifications**:

- Minimum 5+ years of experience in Product Marketing with FinServ/Auto and disruptors vertical expertise and upper-funnel brand advertising experience
- Strong communication and case-building experience

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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