Director, Marketing
3 weeks ago
**Company Description**
At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.
We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.
Reporting to the Senior Director, Marketing, you will be MLSE’s marketing leader across three distinct, fast-growing areas: product marketing, go-to-market strategy, and lifecycle & performance marketing. You will be at the centre of evolving the department’s approach to secure future growth that is industry-leading in effectiveness and efficiency: how we market our core products in a changing landscape and launching net-new initiatives that future-proof our organization. You will be accountable for harnessing strategic vision, operational excellence, and cross-functional leadership to build marketing centres of excellence that grow fans and fandom, make us a more efficient business, and grow top
- and bottom-line commercial results. You will directly mentor and manage a team of three Manager-level leaders and create a high empathy and high performance culture, with the full team of seven to unify and elevate marketing practices across the organization.
- ** Strategic Direction & Vision**: Develop and articulate a unified marketing vision that integrates product marketing, go-to-market (GTM) strategy, and lifecycle & performance marketing to meet business goals. Guide, collaborate, and coach respective Managers in the creation of their comprehensive methodologies, processes, and functional strategies.
- ** Innovation & Change Management**: Serve as a key driver of organizational change by guiding the adoption of new marketing initiatives. Develop and execute structured change management plans including stakeholder engagement, communication strategies, training, and feedback mechanisms to ensure alignment and buy-in at all levels of the organization.
- ** Budget & Resource Allocation Ownership**: Validate in-depth financial analyses of P&Ls to assess effectiveness, identify cost-saving opportunities and inform future budgeting decisions that ensure an EBITDA positive position. Build and present business cases to secure buy-in from leadership. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
- ** Data Transformation Champion**: Lead and support the transformation of the marketing organization into a data-driven powerhouse by integrating advanced analytics, data insights, and measurement frameworks into every aspect of the group. Collaborate with the Business Intelligence and CRM teams to streamline data collection, governance, and reporting, ensuring consistent, accurate, and actionable insights across marketing initiatives. Champion a culture of data fluency by designing training programs, providing mentorship, and establishing best practices.
- ** Senior Leadership Alignment**: Provide regular updates and comprehensive reports to senior leadership on group performance, strategic initiatives, and department progress. Coach Managers on how to manage up to an executive audience. Collaborate with senior leadership to align change initiatives with overall business goals, ensuring that all transformations are strategic, scalable, and impactful.
- ** Cross-functional Leadership & Alignment**: Act as a bridge between Marketing and senior leadership across the full suite of departments, including Ticketing, Membership, Global Partnerships, LIVE, Business Intellige
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