Twis Marketing Manager

3 weeks ago

Waterloo, Canada Ontario Teachers Insurance Plan (OTIP) Full time

Company Description

OTIP (Ontario Teachers Insurance Plan) is a member-focused, service-driven organization. We are committed to putting our people first by fostering a positive and inclusive work environment, providing a competitive total compensation package and investing in career development. Our team is currently looking for an:
**TWIS Marketing Manager**

**Job Description**:

- Defines, communicates and leads marketing processes to support the organization’s vision and strategic direction.
- Accomplishes financial objectives; tasks include gathering pertinent business, competitive, financial, service, and operations information and forecasting requirements for input into the annual budget and schedule expenditures.
- Develops, recommends and implements marketing strategies and effective tactical marketing plans by integration of consumer touchpoints across traditional and digital channels.
- Ensures the efficient and effective operation of the Marketing department; tasks include reporting on campaign results, leveraging historical results to forecast campaign targets and identify new lead opportunities, create new benchmarks, and coordinating workflow.
- Fosters high performance and leads teams by communicating strategies and objectives to drive awareness, engagement and support of campaigns and provides team members with essential resources for performing individual job responsibilities efficiently and effectively.
- Effectively communicates job expectations and competencies necessary for success and develops action plans to correct or acquire required skills and competencies. Tracks employee progress in relation to expectations and competencies, provides feedback and rewards productive performance.
- Manages stakeholder engagement by socializing details of marketing initiatives to business partners in order to ensure alignment and availability of required resources.
- Ensures consistency and integrity of the brands operating under the TWIS umbrella, across multiple marketing platforms.
- Maintains marketing services staff by recruiting, selecting, orienting and training employees.
- Overall selection and management of external marketing partners as needed.
- Represents the brokerage within the insurance industry, when required.
- Performs other duties within competence, as assigned.

**Qualifications**:

- A minimum of five years’ experience in consumer marketing including three years’ experience in managing direct reports.
- Knowledge of the insurance industry and individual insurance products including property & casualty, leisure and lifestyle, life, retiree health, dental and travel.
- In-depth knowledge in multi-channel marketing best practices for B2C and B2B2C audiences.
- Proven ability to work in a fast-paced, growing, continuous improvement environment.
- Superior presentation and communication skills.
- Superior time management and organizational skills to manage competing priorities including strong project management skills.
- A demonstrated high level of data-driven decision making, creativity and effective visual communication skills.
- A demonstrated ability to collaborate effectively with all levels of internal and external clientele.
- The ability to communicate in French is considered a significant asset.
- Experience with Content Management, Reporting and CRM platforms considered an asset.
- Experience leading a newly formed team an asset.

Additional Information
**What we offer**:

- Competitive salary and bonus structure
- Industry-leading employer-paid group benefits that start on your first day
- Defined benefit pension plan
- 100% coverage of continuing education and licensing fees (including RIBO and AIC courses)
- Flexible work from home and hybrid options
- Opportunities for advancement
- OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavour to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities._
- As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique._

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