Manager, Group Marketing

4 weeks ago

Waterloo, Canada Equitable Life of Canada Full time

At Equitable Life of Canada, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the key to our growth and success is a dedicated, motivated and customer-responsive staff. Join Equitable Life today.

**Position Title**: Manager, Group Marketing

**Reports To**: Director, Marketing

**Department**: Group

**Term**: Permanent Full-Time

**Work Arrangements**: We are currently working remotely, and we will be moving to a hybrid model when our office renovation is complete (approximately September 2023), coming into the office a minimum of 2 days per week, every other week on designated days.

**The Opportunity**: Equitable Life is looking for a Manager, Group Marketing to join our growing Group Marketing team

This role will be responsible for managing the Group division marketing communications staff. Additionally, this role will work with the Director and Product Managers to develop and implement internal and external marketing communications plans for the Group division’s products and sales initiatives.

Now is an exciting time to join one of the Waterloo Region’s Top Employers for 2023

**What you will be doing**:

- Developing and implementing marketing communications strategies for the Group division
- Budgeting and managing the effective use of the print and promotional materials throughout the year
- Ensuring that the marketing communications produced in the Group Division are compliant with external regulations and internal guidelines
- Coordinating the marketing communication work for the Group division across internal business partners and corporate communications
- Launching communications and promoting the Sales Conference, the Advisor Roadshow and other events and webinars to Sales staff, Advisors and distribution partners
- Creating and maintaining training material and presentations on products, sales concepts and other marketing opportunities to facilitate the training of producers/advisors and the Group Sales and Service teams
- Editing and writing creative and or technical internal and external communications
- Monitoring marketing communications trends and technologies to identify and leverage vehicles, tools and tactics that help engage our key audiences
- Acting as key stakeholder for the Group elements of both the corporate website and advisor website design
- Working with the Graphics Services department on the design and production of materials
- Managing of day-to-day staff activities and their professional development and performance
- Conducting annual staff performance appraisals and recommend appropriate salary increases
- Addressing performance-related problems, learning opportunities and initiate appropriate corrective action

**What you will bring**:

- Ten years of industry-related experience, particularly as it relates to marketing of Insurance products
- Post-secondary education in English, Public Relations, Communications, Journalism or related field
- Superior and diverse writing and editing skills
- Experience managing staff and coordinating production of marketing communications and promotional activities
- Experience with coordinating webinars special events, trade shows and conferences
- Ability to work with other employees, managers, designers and suppliers
- Demonstrated success in market strategy development and delivery
- Ability to work under deadlines in a fast-paced work environment
- Strong organizational skills with the ability to manage multiple tasks concurrently
- Strong inter-personal and influencing skills with the ability to effectively lead initiatives, gain support and build consensus with stakeholders.
- Demonstrated project management skills with the ability to plan and execute multiple projects simultaneously
- Innovative problem-solver with strong analytical and decision-making skills.
- Experience with online marketing campaigns and platforms.
- Prior experience working with creative designers; knowledge about design principles an asset
- Ability to lead creative development and implement industry best practices
- Exceptional marketing campaign and project management skills
- Bilingual, spoken and written (French and English) preferred

**What’s in it for you**:

- A healthy work-life balance with employee wellness top of mind
- Annual bonus program, annual vacation allowance, and company-paid benefits program
- An additional paid volunteer day each year so you can spend time giving back to the community
- Immediate enrollment in the company’s pension program with employer matching
- Employee resource groups that support an inclusive work environment
- Tuition support and specialized program assistance
- A company subsidized cafeteria with a variety of daily options
- Discounts on company products and services, and access to exclusive employee perks
- Regular EQ T

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