Digital Performance Specialist

6 months ago

Montréal, Canada BRP Full time

We are looking for a Performance Management Specialist who will be responsible for the overall digital performance of one of our main brands at BRP. A good understanding of all the contributing channels is important - along with extra experience in media. As part of the role, the specialist will be working closely with the media agency, the data and analytics teams, and other internal experts to provide performance reporting, identify areas of improvement, drive tests and learn, and lead the change. The role will act as an internal consultant to recommend marketing optimizations and drive performance improvements across multiple channels. This role will be at the forefront of a new way of operating at BRP and will be expected to be a spokesperson for marketing optimization across multiple teams. Teamwork and communication skills are crucial for the role.

**YOU’LL HAVE THE OPPORTUNITY TO**:
Collaborate with analysts and different experts to aggregate performance data across web analytics, paid media, CRM and transactional data (online and offline), and build a complete measurement of marketing performance.

Interpret data to form actionable insights to influence marketing strategies and optimize campaign executions.

Work with our Consumer Insights Lead to build and implement upsell, cross sell and repurchase campaigns.

Contextualize observed marketing performance with macro trends and benchmarks.

Support marketing teams by providing performance measurements and expertise in improving campaign performance.

Contribute to defining digital KPIs in collaboration with the analysts, following their business objectives.

Identify gaps and opportunities to improve efficiencies, acquisition and conversion performance.

THIS ROLE IS A GOOD FIT IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A bachelor’s degree in business, economics, statistics or other related fields.

At least 7 years of experience across various performance management and marketing effectiveness roles.

Extensive experience with test and learn techniques and a proven track record in executing 360 degree marketing optimizations.

A proactive connector, able to liaise with all relevant internal stakeholders.

Previous experience visualizing and storytelling data - the ability to translate data into actionable business insights and communicate the importance of the data effectively.

Strong analytical and problem-solving skills.

The ability to clearly and effectively articulate thoughts and points.

A natural leader who can align multiple teams and get everyone on the same page.

Naturally curious, high levels of integrity, autonomy, and self-motivation.

Bilingualism. Must have English. Nice to have French.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:
**Annual bonus**: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.

**Generous paid time away**: winding down is as important as creating the future of recreational products.

**Pension plan**: we want to make sure you’ll enjoy retirement; we’ve got you covered.

**Collective saving opportunities**: being part of BRP allows you to tap into the strength of our saving programs.

**Industry leading healthcare**: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

**What about some feel good extras**:
**Flexible work schedule**: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.

**Summer schedule**: time flies at BRP, so we hit pause to enjoy it.

**Holiday season shutdown**: between Christmas and New Year’s, we close our facilities and refill on good times.

**Educational resources**: you love what you do, and we get you resources to stay cutting-edge, so we all win together.

**Discount on BRP products**: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all d

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