Assistant Brand Manager

5 months ago

Port Perry, Canada Woodland Mills Full time

**About Woodland Mills**:
Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.

Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, bandsaw sawmills, wood chippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.

Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The Co-Owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.
- **Help Shape Our Brand's Future**_

At Woodland Mills, we're dedicated to providing dependable products and exceptional service while cultivating lasting connections with our valued customers. We're actively seeking an enthusiastic Assistant Brand Manager who shares our commitment to shaping, strengthening, and expanding our brand and product portfolio. If you're prepared to take a pivotal role in defining our brand's future, executing comprehensive strategies, and contributing to the growth of our brand, we invite you to join our team.

**Who You Are**:
You are a brand visionary, dedicated to elevating our brand's presence and portfolio growth. Your analytical prowess, creativity, and unwavering commitment to excellence set you apart. Your collaborative spirit turns ideas into impactful brand initiatives, and your dedication to both strategy and execution makes you an asset in defining our brand's future. You will be the vigilant steward of our marketing collateral and brand assets, maintaining impeccable brand representation.

**What You'll Do**:
As an Assistant Brand Manager, you will:

- Oversee the creation and maintenance of marketing collateral and brand assets, ensuring alignment with brand guidelines.
- Work seamlessly with cross-functional teams to execute brand campaigns and initiatives.
- Collaborate with senior managers to develop and execute comprehensive brand strategies.
- Collaborate with the Online Community Team and Content Team, providing valuable insights to guide messaging and support copywriting efforts.
- Support brand-related projects and activities, ensuring seamless execution.
- Drive brand growth and foster affinity by stewarding our brand's positioning and messaging
- Analyze brand performance metrics and offer insights for continuous improvement.
- Dive into market research, pricing analysis, competitive research, and trend monitoring to contribute to portfolio strategy.
- Keep a finger on the pulse of market and industry trends, identifying opportunities and challenges.
- Stay ahead of the curve, keeping abreast of industry best practices and emerging trends in branding and marketing.

**Our ideal new team member for this role will possess the following**:

- Bachelor's degree in marketing, business, or a related field
- Proven experience in brand management, marketing, or a related role (Category management experience a plus)
- Solid understanding of marketing and business fundamentals
- Exceptional analytical and strategic thinking skills
- Outstanding written and verbal communication skills
- Proficiency in market research and data analysis
- Familiarity with design and editing software
- Strong project management and problem-solving
- Strong initiative, with a proactive mindset and the ability to influence without authority
- Strong interpersonal and collaboration skills
- Ability to work independently and function as a strong team player
- Proficient with standard office computer technology including Microsoft Office and Microsoft Teams
- Collaborative mindset and adaptability
- A deep passion for brand stewardship and growth

**Work Location**:
In-person presence is highly encouraged but we acknowledge that some roles or circumstances may warrant hybrid work, as determined by management.

**Why Join Woodland Mills**:
At Woodland Mills, we've cultivated a friendly, collaborative work environment where everyone's expertise and ideas are valued. We believe in the power of teamwork, and we know the company's success is driven by diverse skills and perspectives.

Joining our team means being a part of a brand that customers trust. We have an established reputation for delivering high-quality products,

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