Paid Media Specialist
3 weeks ago
Company Description
Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.
At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.
Job Description
Reporting to the Director of CRM and Digital Marketing, the Digital Marketing and Paid Campaign Specialist runs the online paid search and social campaigns in a very performance-driven environment. As a Digital Marketing and Paid Campaign Specialist, you will focus on the day-to-day operations of digital paid media to ensure success. You will be responsible for developing and executing all media campaigns, reporting, and analyzing performance across all digital channels.
**Responsibilities**:
- Executes and tracks paid search, display and paid social campaigns across all digital platforms with the objective to maximise the investment.
- Analyzes campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives/KPIs such as CPM, CTR, CPC, CPA and ROAS.
- Manages Media Operations including campaign setup, optimization, assets and reporting (weekly and monthly reports)
- Leads vigorous A/B testing on creative and add formats to optimise results and help drive thinking around content creation specific to each platform
- Works in close collaboration with the CRM, design and content marketing team to help drive customer segmentation and personalization.
- Creates detailed briefs for the Creative team to act on, in order to convey the proper message through our paid media channels.
- Leverages Google Analytics to develop a clear and robust understanding of impact of key paid channels.
Qualifications
- Minimum 2 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest and other digital media platforms.
- Experience with analytical tools including Google Analytics (asset).
- Have great organizational skills
- Knows how to prioritize tasks.
- Ability to quickly analyse data and act on it.
- Retail experience is an asset.
- Able to work independently, but also as a team player with strong communication skills and collaboration.
- Data driven with high attention to detail.
- Bilingualism.
Additional Information
At Laura Canada, there are no limits to what you can achieve - come see for yourself
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