Marketing Data Insight and Reporting Manager
2 weeks ago
About the Opportunity
**Job Type**: Fixed Term Contractor
Contract duration : 7 months.
Title Marketing Data Insight and Reporting Manager
Department Global Communications & Engagement
Location Kingswood
Reports To Senior Manager
Level Marketing-5
We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Core Engagement team and feel like you’re part of something bigger.
About your team
Core Engagement is part of our Global Communications & Engagement team supporting the Fidelity Workplace Investing business with digitally led, integrated and engaging communications programmes. Our goal is to provide an outstanding experience for our clients, trustees, and members. The team partners and consults with clients to develop and deliver transparent and effective retirement and holistic financial wellness communication strategies that tangibly meet client objectives, advance the employee value proposition, and contribute to employee behaviour change through increased engagement. Our member communication strategies are built on customer obsession and our aim is to engage members through insight led, effective, creative, and innovative outcome based emotional communications, which aim to improve member financial capability and confidence leading to better financial wellness and retirement outcomes.
About your role
We are looking for a passionate Marketing Data, Insight & Reporting Manager to join the Core Engagement team on a 7-month Fixed Term Contract. The focus of the role is to generate regular and meaningful insight, communication management reports and presentations for key stakeholders and clients which provide transparency and illustrate the impact and value of communication and engagement activity against KPI’s. You will create data briefs to extract relevant data aligned to customer journeys from multiple systems and translate the data into business intelligence reports and data visualisation dashboards that track KPIs. You will work closely with data management teams for data accuracy and consistent processing and reporting. In addition, you will work closely with the engagement and communication teams to make informed, data led recommendations for future communication strategies that are driven by needs and behaviours to create better financial outcomes for our clients and members.
About you
- Data literate and able to simplify complex data sets and make them meaningful to multiple stakeholder groups
- Experience of providing insight and reporting for complex customer journeys
- Demonstrable experience of managing data and insight across different media channels and delivering engaging cross channel communication dashboards, presentations and reports
- Understanding and experience of working with different data management tools, CRM systems and data modelling (Marketo, Medallia, Salesforce) and expert knowledge of Power-Bi and Tableau visualisation software
- A good understanding of online data sets (Adobe Analytics)
- A keen eye for detail, you will be able to drive quality and excellence in all outputs
- Passionate about engaging with customers. You will have experience of connecting emotionally with customers and bringing data to life across different media- Feel rewarded
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