Part-time Professor- Integrated Marketing

5 months ago

Oshawa, Canada Durham College Full time

**About Durham College**:
Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of the GTA’s Top 100 employers.

The college offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, justice, media, art and design.

With a focus on experiential learning, DC graduates are known for having the skills and knowledge employers need. More than 104,000 alumni represent the college, both locally and around the world.

Serving the Durham Region and Northumberland County communities for over 50 years, with campuses in Oshawa and Whitby, the college offers over 12,500 full-time post-secondary and apprenticeship students access to more than 145 full-time post-secondary programs - including four honours bachelor degrees and nine apprenticeship programs. Led by over 1,860 full
- and part-time staff, DC has an estimated annual economic impact of more than $913 million on Durham Region.

Durham College is seeking an experienced and motivated professional who shares our commitment to quality and student success. The Faculty of Business requires a part-time professor to teach **MKTG 2104 - Integrated Marketing Communication.**

This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media will also be explored.

**IMPORTANT NOTE FOR PART-TIME FACULTY APPLICANTS**:
Part-time recruitment is ongoing and is dependent on when courses are being taught and the need for faculty to teach.

Part-time faculty teach up to 6 hours per week with varied schedules Monday through Thursday between 8:00 am and 9:00 pm, Fridays between 8:00 am and 6:00 pm, and Saturdays and Sundays between 9:00 am and 5:00pm.

**The responsibilities of Durham College Part-time Professors include, but are not limited to**:

- Creating a positive learning environment that accommodates students’ diverse cultural and educational backgrounds, experiences, and individual learning styles;
- Utilizing principles of adult education to actively engage students in the learning process;
- Effectively using educational technologies to support learning, manage and post grades, and deliver hybrid and on-line courses;
- Developing curriculum that uses appropriate strategies and tools to assess student learning;
- Ensuring that course and program curriculum is current and relevant;
- Working independently and demonstrating initiative; and
- Working effectively with students, the program team, and a variety of internal and external stakeholders.
- A relevant master’s degree combined with industry credentials.
- A minimum of five years of recent (within the past three years) and relevant work experience.
- Experience participating in industry-led or community-based applied research is an asset.
- Demonstrated use of current technologies to support student learning and the management of grades.
- Proven track-record of life-long learning.
- Demonstrated ability to work effectively with a variety of internal and external stakeholders including students, faculty, support staff, administrators and community stakeholders.
- Understanding of the Ontario college system.

Required Experience

Applications will be accepted until the position has been filled. The competition number is PT-BUS-42.

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