Brand Manager

3 weeks ago


Toronto, Canada Wakefield Canada Full time

Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes and markets category-leading products for the automotive, commercial heavy-duty, and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.

Wakefield Canada Inc. has an opportunity for a BRAND MANAGER. This is an exciting role empowered to drive category innovation in areas such as channel development, product line extensions and e-commerce development. The Brand Manager will identify, define and quantify business opportunities and Marketing plans that increase competitiveness, build market share and profitability for Wakefield market segments. This role reports to the VP of Marketing and is integral to the success of our Marketing Team.

**In this Role You will**:

- Manage the innovation project portfolio from idea evaluation stage to testing and through to implementation.
- Develop business cases for roadmap and early evaluation, scoping products/programs, assess competition and market segmentation.
- Lead product and program development as a customer champion to identify customer pain-points and user needs.
- Create impactful & innovative training tools along with effective implementation of marketing program and offers.
- Manage innovation project implementation plans and budget, as well as reporting as required.

**We're looking for someone who**:

- Has a successful track record of promoting brands in a B2B environment that connect with customers through digital marketing.
- Is creative, confident, and persuasive.
- At minimum, has 5 years' experience in digital marketing automation and marketing analytics.
- Drives innovation projects from conception to implementation.
- Has strong project management skills.
- University Degree in Marketing or Business with a Marketing or Digital Marketing specialization.

Now the real important stuffWhat's in it for you?
- A full-time, permanent position with a very competitive total compensation package, commensurate with experience.
- Amazing group benefit coverage available to you on the first day on the job, with an additional $1000/year for mental wellness.
- 6% bi-weekly employer contribution to company pension plan.
- $400 annual fitness/wellness reimbursement for things like gym memberships, a personal trainer, weight loss programs, running clinics, golf lessons etc.
- Covered cost of professional dues in support of continued personal development.
- Vacation, floater and community days.
- Working for a company that is an active contributor to charities including Canadian Tire Jump Start, Sick Kids Hospital, Daily Bread Food Bank and Women's Habitat.
- A fun, exciting work environment that loves to celebrate our amazing team. We have BBQs, ticket giveaways for sporting events, Holiday parties and other celebrations, food and ice cream trucks, Wellness Wednesdays, lunch and learns and much, much more.

Reasonable accommodations are available during the hiring process. If you require special assistance or accommodation, please contact Human Resources at 416.252.5511.


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