Brand Manager

3 weeks ago

Toronto, Canada Tata Consumer Products - USA Full time

This position will assume broad Marketing Leadership and Responsibility for the Tetley Hot Tea portfolio across advertising, consumer promotion, new product development, packaging, and research.  Working closely with the Marketing Director, the Brand Manager develops and executes strategic and tactical marketing plans to meet brand objectives, including revenue and profitability goals for the core brand. A combination of business and brand management acumen, as well as strong leadership, communication, entrepreneurial, and execution skills, are critical for success in this position.

Responsibilities:

  • Develop marketing plans, including annual business plans, to meet business objectives
  • Lead, motivate, and partner with local and international cross-functional teams (e.g., Sales, Supply Chain, Operations, R&D and Finance) to implement business plans
  • Manage advertising and promotion development and be the key daily interface with the advertising and promotion agencies, lead advertising brief and media brief development
  • Manage the day-to-day business operations, including:
    • Execution of marketing programs including advertising, consumer promotions, packaging, corporate websites
    • Business analysis, including post program analyses and ROIs (e.g., Nielsen, Homescan and other syndicated research)
    • Budget management, build forecasts for product innovation
    • Competitive monitoring and response
  • Work across the NPD/innovation development process: identify consumer insights, develop concepts/positioning, assess market potential, and partner with cross-functional teams to quickly bring viable new products or platforms to the market
  • Partner with Sales team to develop trade presentations and account specific programs

Scope of work:

  • Internal expert on and champion of the brand
  • Drive growth on base business (leverage the 5 P’s)
  • Brand Strategy and execution
  • NPD and Innovation
  • Project Management, including the creative process

 

You will need to be able to influence:

  • The consumer & customer
  • Senior Management
  • Sales / Marketing Team
  • Finance / Operations
  • Legal / Regulatory

Requirements

  • Post-secondary education in business with 5-7 years’ experience in CPG marketing
  • Solid understanding of advertising, promotion, and media planning - across major mediums (TV, digital, social media, influencer, PR, and ecommerce)
  • Ability to use basic financial analysis e.g., Return on Investment, related to marketing effectiveness, resource allocations and new business   opportunities.
  • Marketing Research Resources: Knowledge and application of industry research resources (e.g., attitude and usage, Nielsen, trend resources)
  • Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen CIP Home Scan) used in the analysis of trended consumer and volume   dynamics
  • Proven people skills and ability to work as part of a team (Collaborative)
  • An entrepreneurial spirit and ability to work in a small corporate environment with limited people resources
  • Strong analytical skills, computer skills (Microsoft Office, etc.)
  • Strong understanding of the CPG retail environment

  • Brand Manager

    5 days ago

    Toronto, Canada Spinrite Full time

    Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for a Brand Manager to join our growing Consumer Marketing team. This role presents an exciting opportunity to join our team as a Brand Manager, work with iconic brands across Canada and the...

  • Brand Manager

    2 days ago

    Toronto, Canada Mark Anthony Group Inc. Full time

    At Mark Anthony, we are driven by an unwavering dedication to taste and innovation. We have a history of crafting new to world brands of distinction that have disrupted traditional beverage categories and completely transformed the global beverage industry. We’re on an outstanding adventure. We’re going where others aren’t, and we’re growing like...

  • Brand Manager

    4 weeks ago

    Toronto, Canada Mondelēz International Full time

    **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business...

  • Associate Brand Manager

    6 days ago

    Toronto, Canada Perigon Beverage Group Full time

    **About Perigon Beverage Group** **The primary industry that Perigon Beverage Group is involved in is the Wines, Spirits and Beer industry**. Perigon Beverage Group is a licenced Agent to represent Wines, Beers and Spirits in a sales and marketing capacity for brand owners and producers from around the world. We are looking for passionate, entrepreneurial,...

  • Brand Manager

    4 weeks ago

    Toronto, Canada Celltrion Healthcare Canada Limited Full time

    1. POSITION SUMMARY The Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of...

  • Brand Manager

    3 weeks ago

    Toronto, Canada Celltrion Healthcare Canada Limited Full time

    1. POSITION SUMMARYThe Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of...

  • Brand Manager

    3 weeks ago

    Toronto, Canada Celltrion Healthcare Canada Limited Full time

    1. POSITION SUMMARYThe Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of...

  • Manager, Brand Marketing

    4 weeks ago

    Toronto, Ontario, Canada Roots Full time

    Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share...

  • Associate Brand Manager

    6 days ago

    Toronto, Canada Colgate Palmolive Full time

    No Relocation Assistance Offered 158594 - Toronto, Ontario, Canada Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Brand Manager

    2 weeks ago

    Toronto, ON, Canada EightSix Network Inc Full time

    The Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of the assigned...

  • Associate Brand Manager

    7 days ago

    Toronto, Canada Hill's Pet Nutrition Full time

    No Relocation Assistance Offered # 158594 - Toronto, Ontario, Canada Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under...

  • Associate Brand Manager

    5 days ago

    Toronto, Ontario, Canada Colgate Palmolive Full time

    No Relocation Assistance Offered # Toronto, Ontario, Canada Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under...

  • Associate Brand Manager

    2 days ago

    Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You...

  • Associate Brand Manager

    7 days ago

    Toronto, Canada Colgate-Palmolive Company Full time

    No Relocation Assistance Offered# 158594 - Toronto, Ontario, CanadaWho We AreColgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under...

  • Associate Brand Manager

    5 days ago

    Toronto, Canada Colgate Palmolive Full time

    No Relocation Assistance Offered # 158594 - Toronto, Ontario, Canada Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories...

  • Assistant Brand Manager

    3 weeks ago

    Toronto, ON, Canada Chad Management Group Full time

    Participate in the development and execution of the company brand(s), including brand marketing, trade marketing strategies and programs, as well as provide market analysis to enhance brand share an d positioning. Key Responsibilities: Take a lead role in the day to day management for key executional elements of all brand campaign projects including;...

  • Brand Marketing Manager

    3 weeks ago

    Toronto, Ontario, Canada PUIG, S.L. Full time

    The OpportunityThe Marketing Manager leads development of 360 strategy and execution of global marketing programs by collaborating closely with cross-functional business partners to build strategy briefs, communications plans, toolkits for campaigns across multi-platform consumer engagement programs. Develop and execute comprehensive marketing strategies in...

  • Manager, Brand Activations

    4 days ago

    Toronto, Canada MKTG Sports + Entertainment Full time

    Company Description MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties...

  • Manager, Brand Activations

    2 days ago

    Toronto, Canada MKTG Sports + Entertainment Full time

    Company Description MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties...

  • Brand and Sponsorship Manager

    3 weeks ago

    Toronto, ON, Canada Ensemble Travel Group Full time

    Job Description At Ensemble, we’re looking for a Brand and Sponsorship Manager to help build the brand within the travel industry and with travel consumers. Reporting to the SVP of Marketing,you will spearhead the development, execution, and management of comprehensive event, sponsorship, and marketing strategies to drive revenue growth for the business....