Marketing Coordinator

3 months ago

Saskatoon, Canada Saskatchewan Blue Cross Full time

Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a full-time permanent _Marketing Coordinator_ to join our team in the Marketing department. This position offers the flexibility to be in-office or participate in hybrid options in our Saskatoon or Regina office.

**JOB FUNCTION**

**WHY CHOOSE SASKATCHEWAN BLUE CROSS?**

We’re driven by a mission to empower communities on their journey to whole health and wellness, and have a lot of exciting things ahead of us. We’re improving our members’ experiences through investment in our people, technology, services and products. When you join our team, you’re joining an organization where employees are valued, recognized for their contributions and empowered to make us stronger. The wellbeing of our employees, our members, our partners and our communities is at the heart of our operations.

Our industry is evolving fast, and so are we We’re looking for people who:

- Share our values
- Believe that creating great experiences is totally within their control
- Collaborate and always set others up for success
- Build positive relationships and an understanding of what people’s needs are
- See solutions and possibilities (not problems)
- Are simply outstanding at what they do

**DUTIES & RESPONSIBILITIES**
- Provide support and lead projects for a wide range of marketing functions which may include communications, advertising, website management, product and market development, social media and community relations
- Provide content development and management, copywriting and editorial services, and communication expertise, ensuring materials are innovative, reinforce brand recognition, and follow best practices
- Consult and collaborate with multiple stakeholders within and outside the organization to ensure deliverables meet objectives, timelines and align with strategies to facilitate decisions
- Actively participate in product and market development by conducting research and analysis, presenting recommendations to key stakeholders and supporting implementation
- Participate in the creation, ongoing development and implementation of various strategies such as marketing content, brand identity, product development, social media and promotional campaigns
- Assist in the designing and overall format and content of marketing collateral such as advertising copy, social media tools, written news releases and video scripts
- Collaborate with Graphic Designers where specialized expertise is required to produce graphic materials for specific projects and proof final designs
- Analyze the corporate website, making recommendations for enhancing online services, and act as a project coordinator working with key stakeholders on development and implementation
- Contribute to the development and enhancement of processes and procedures within the department
- Work with internal and external partners to manage the safekeeping of marketing assets including images, electronic files, inventory of print material and creative archive library
- Evaluate, develop and maintain reports and metrics to assess various marketing activities and projects
- Provides support to the departmental budgeting process
- Remain current with company and industry product and service offerings
- Participate on cross departmental teams or committees
- Other related duties and project work as assigned

**QUALIFICATIONS & SKILLS**
- Completion of a Bachelor’s Degree in Marketing or a related field and 2-5 years’ relevant experience, or an equivalent combination of training and experience in Public Relations, and/or Communications
- Demonstrated experience writing/editing marketing materials, proposals, presentations and communications
- Previous experience in graphic design would be considered an asset
- Previous advertising agency experience and/or managing advertising suppliers would be considered an asset
- A demonstrated understanding of the insurance and/or health care industry would be considered an asset
- Experience in the use of social media tools, analytics, content planning and digital marketing techniques
- Strong technical skills in MS Word, Excel, Power Point and familiarity with editing software such as Adobe InDesign and/or Illustrator, with the ability to easily learn new programs
- Excellent interpersonal, verbal and written communication skills
- Proven research, project and content management, and problem-solving skills
- Well organized with a demonstrated ability to manage multiple competing priorities and able to work both independently and in a team environment
- Self-starter with strong sense of accountability and initiative, and demonstrated flexibility and adaptability
- Strong analytical skills, with experience using Google Analytics and knowledge of other online tools
- Highly motivated, creative and an independent thinker who thrives in a fast-paced environment
- Commitment and passion to excel in the delivery of superior cu

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